Five Important Factors for an Ecommerce Website to Succeed

Professional web design makes a world of difference when it comes to ecommerce. 38% of visitors will leave your website if it is unattractive, according to Adobe. But what are the most important factors to keep in mind when planning an ecommerce website? How do you design a website that will make your business a success? Whether just starting out or looking to expand your ecommerce business, you need a well-planned website. It should have the following elements: Appropriate Platform and Theme There are many ecommerce platforms to choose from. Choosing the right one is key to building a sales-driven ecommerce website. The most well-known ones are Wordpress, Magento, Zen Cart, Prestashop, Open Cart, Joomla, and Drupal. With more than 140 million installations, you can say that WordPress is pretty popular. It features plugins that are useful for ecommerce businesses. Joomla is also preferred by many because it is cost-effective and functional.  OpenCart and PrestaShop, meanwhile, is known for their affordability. Relevant and Useful Content Continuously publishing helpful and relevant content pays off for ecommerce websites. For ecommerce development, content may either be video, images, text, infographic or others. Just make sure that the message is clear, appealing, and consistent with your brand image. Don’t forget to use testimonials. They are proof that you are legit and trustworthy. In fact, it is the #1 trust signal, according to Crazy Egg. Search Engine Optimization (SEO) 81% of consumers conduct their research online before buying, according to Retailing Today. So to increase sales and beat your competition, invest in SEO. It will get your site to the first pages of search engines...

Bejouled – A new responsive e-commerce solution for a personalised jewellery shop

About Client Bejouled is a renowned brand in jewellery that sells wedding rings, bridal sets, engagement rings, solitaire, halo, cluster and lots more. They have been providing the to-be-weds with their forever jewellery for over 25 years and offer bespoke services apart from the unique designs and expertly crafted pieces of jewellery. Need The client had an existing website that needed to align with the needs of the modern customer. It needed a complete revamp along with the addition of a number of new features: A complete revamp of the website with unique looks and new features Ecommerce development to add the new features for selling online. Responsive design so that it’s convenient for the mobile users as well. The website should render well on mobile devices of all sizes. Making the website SEO friendly E-commerce admin panel to ensure that the client could make edits and add or remove product conveniently without too much technical help. Solution After analyzing the customer requirements, our team at Pulse Solutions proposed to use WordPress so that the client gets a CMS based website that can be easily edited. Woocommerce was used to integrate e-commerce features. The site was also made responsive so that mobile users could conveniently access it from their smartphones. Completely revamped the website to give it a new look. WordPress was used so that client could add or edit the content conveniently. Woocommerce was used to enable online shopping features that could drive more sales. MySQL was used for the database purposes. Product management was made easier due to the addition of CMS pages for content modification. The site...

Thiel Audio: The one-stop shop for the most innovative handcrafted loudspeakers

About Client Thiel Audio produces some of the most innovative loudspeakers that enable customers to experience the very best in multi-channel audio,  4K video reproduction, wireless streaming of audio and video content. These handcrafted loudspeakers made of real wood, metal and stone accents have legendary designs and the technology and innovation used in producing high-quality sound helps bring the listener closer to the performing artist. Need The client had an existing website which fell short of many features. Thiel Audio requested a website to be built from scratch with a modern approach. The new website must be responsive and should have ecommerce properties so that customers could buy their products online. A complete revamp of the website to include new features. Ecommerce web development to add the convenience of online shopping for their customers. A responsive design so that it renders well on all mobile devices Include features to purchase speakers and stands online. Features to add a user as a U.S. dealer or an International Distributor. Dealer locator features so that users can easily find a dealer nearest to them. Feature where a user can request to become a dealer. Users should be able to contact them for services or repairs easily. Solution After thoroughly analyzing the requirements, the Pulse team proposed the use of WordPress, Woocommerce, with PHP as the programming language and MySQL for database purposes. The website was made responsive so that the site displayed well on mobile devices of all sizes. Created a modern website with user-friendly features. A CMS driven website was created using WordPress and Woocommerce was used to add ecommerce features. Users...

How to build trust to improve eCommerce website conversions?

You are running a successful ecommerce website that gives you a good-enough flow of customers every day. However, does it really change to conversion every time? While the number of people visiting your website may shoot up more than your expectations, you cannot always guarantee a good conversion rate at the end of the day. You may have the best strategies in place but what really takes you to the top is the end result - increasing your conversion rate. Ecommerce development has increased the scope of online shopping, making it more convenient for buyers to shop. Building trust among consumers is one of the best ways to improve your ecommerce conversion rates to make a powerful impact. Listed below are a few ways in which you can increase your conversion rate to make your website a household name among online shoppers: Context cards can help you give customers a clear picture of the details they need to provide at the time of conversion. Also, getting the details of customers, especially their email id, can help you send follow-up emails as soon as they log in, helping them feel valued as customers. Ensure that you give a detailed description of the products you are offering to help customers know what they are paying for. With all the details mentioned, there will be a lesser chance of customers feeling duped. Knowing exactly what they are purchasing can avoid cases of customers being dissatisfied after purchase. The product images on your website attracts customers towards purchasing your product. Along with keeping them as close to reality, it is also important to make...

Punkstuff : A User-Friendly Online Portal

About Client: Punkstuff is a popular platform for quality rock culture clothing, punk accessories, and punk magazines. Additionally, Punkstuff gives professional artists, individuals, and major brands the opportunity of selling products globally. With more than 15 years of experience in punk clothing, the company strives to expand their product line, giving the best customer service to their worldwide patrons. Need: With the rising numbers of patrons, Punkstuff needed to take strategic advantage of the benefits of an e-commerce portal and reach a global audience to increase sales opportunities. There was also a need to streamline the website’s backend processes and system processes for a smoother flow of information. Punkstuff approached Pulse Solutions for new ideas for driving traffic, boosting sales, and designing an online portal that can manage their increasing base of customers. Solution: After reviewing Punkstuff’s requirements and brainstorming new ideas, Pulse team proposed to design an ecommerce store using the Magento (ecommerce platform) in PHP to add simplicity to the entire system, while making it user-friendly and attractive for customers. Results: We designed a simple, user-friendly portal, keeping the client’s targeted customers in mind. As a result of seamless management and prompt execution, we accomplished the development of the new online platform within 4 weeks, maintaining the highest quality standards. With rich features aimed to simplify the process for both customers and client, we helped Punkstuff expand their customer base. Our team developed a blueprint in accordance with the client's requirements and below are some of the features incorporated in the online portal: Products page: The e-commerce site is focused around products that are available for purchase. Crisp...

Tips to optimize online payments and reduce cart abandonment

When we conceptualized an e-commerce transaction, the first thing that comes to mind is a striking display of products, attractive landing pages, and well planned categories. However, it is a mistake to underestimate the influence of the checkout page / process. It is a final step in the entire process that can make or break any e-commerce deal. An online sale is not completed until your user gives their credit card number and concludes the transaction. Statistics suggest that nearly 60% of the customers abandon their shopping cart; this is a huge number for any e-commerce website. While cart abandonment can occur for the reasons beyond a business control, however, a high proportion of your abandoned sales may be directly related to ineffective check out process. A confusing checkout process and insecure online transactions can leave the customers baffled and make them look somewhere else. How to optimize shopping experience? Build trust and security If your shoppers does not feel secure while giving their credit card number, it is highly probable that they might altogether abandon their carts. You can optimize your payment process through increasing the perceived security of your portal by adding security texts, security icons, and badges. A simple addition of padlock image and GeoTrust seal can go a long way in building the trust of your shoppers. Also, list down the preferred payment options well ahead of the transaction. Shoppers find it extremely frustrating and annoying to complete the entire payment gateway process only to find their preferred payment is not accepted by your website. Do not make it compulsory to register Registration should not be...

Top seven mistakes of unsuccessful websites

Your website is a vital tool in your branding and marketing efforts, and plays a pivotal role to gain an edge in of one of the biggest marketplace right now: the Internet. However, many websites fail to boost their online visibility and fizzle out without garnering any attention. The internet today is populated with millions of websites that are unable to motivate visitors to avail their offerings and expand their horizon. Below are some of the reasons why websites fail. By avoiding these common pitfalls, you can help your website reach its goal. 1) Making your website look like your competitors Generic websites and cookie-cutter systems do not offer anything new to visitors. A website needs to bring something unique to the table to gain instant attention of the users. Whether you are offering custom services or selling organic products, it is important to create ingenious designs and features, to let your visitors gauge the difference between your services and your competitors to make you stand out. 2) Flashy websites don’t make great websites If your website is loaded with heavy technology, it becomes difficult for the search engine to determine the content, which leads to poor penetration. It is important to establish which technology is vital to the website’s success, and which one you can easily discontinue. A basic, easy to load website is far more likely to succeed than a graphic-burdened, hard to load, and difficult to navigate flashy website. Also, heavy websites do not look good on cell phones or tablets – a prime market for your online presence. Finding a balance should be the top concern....

How to make your eCommerce business successful and overcome stiff competition

As customers are increasingly turning to Smartphones and the Internet, to make their purchase decisions, it has significantly become more important for business houses to accommodate the changing trends and step ahead to fulfill the evolving needs of their users.  Here are some key practices to follow to make your eCommerce website successful and stay ahead of the intense competition. Customer Experience When developing a rich eCommerce experience, everything about your portal should be user-oriented. As you do not offer brick and mortar experience, the design becomes a critical feature of your portal to influence conversions and sales.  It is important to bridge the gap between in-person and virtual interactions with enhanced features, design, and aesthetic value, to inspire your customers to buy. A user-oriented website not only helps you to attract new customers, but also helps to retain your loyal customers--the key to a successful online business. Checkout process Your checkout process is one of the most important features of your eCommerce website. The simpler the process, the more your conversion rate is. It is critical to capture online payment instantly, and offer quick payment process. If your checkout process is not simple, your potential customers will quickly lose patience and look for other options. Differentiate from competitors It is important to create a unique identity of your store. Understand your target customers and design your web store, keeping in mind the taste of your customers. Correct branding can help your business make huge sales and create strong recall value among your targeted customers. Attractive display, clean design, and catchy content can help you create a powerful image. Multi-channels...

Buy Wide Format inks at the new STS Inks website!

Founded in 1999, STS Refill Technology is a US based ink manufacturer delivering premium quality inks compatible with most major brands of large format printers. STS With its solid history, STS has pioneered the field of Inkjet printing and Ink technology. As the world leader in the wide format, industrial and household inkjet inks market, STS Refill Technology is recognized for inventing most of the cutting edge technology that you see today in many ink refilling machines and has developed inkjet inks and refilling technologies for the past 15 years. The need was ecommerce software that was powerful as well as flexible to the specific ink search requirements that included compatibility information and quick access directly to the cartridges required by the customer. The ink business is different from normal retail stores, the customer knows what he wants to buy and must get to the product quickly. Cross selling is limited and if the product is not found there are no alternatives to be displayed. The Magento platform was chosen to be the foundation of the solution, we customized Magento to meet specific requirements and made changes to improve system performance. The backend was modified so entering 1000s of ink compatibility attributes is seamless and quick. Pulse designers built up a theme that matches the needs perfectly, the website is clear in its purpose and transfers the message in seconds to a prospect. Users know exactly how to get to the ink they need and what the compatibility information is, purchase process is seamless and quick. STS Is a leader in wide format inks for Mutoh printers, wide format inks...

Pulse delivers a fully responsive site for OkalhomaDriver.com

OklahomaDriver.com has helped over four million graduates become better defensive drivers since 1996.Their online course is reliable, easy to use, and covers all of the necessary instructions to permit you to dismiss any moving violations against you, speedily and automatically. Just use your own user name and password to access the site from anywhere, at anytime, and you can begin your study right where you left off. After completing the final exam, you will be given your free completion certificate that is court accepted all across Oklahoma. It is so easy, just get registered and start taking the course, working at your own pace. Oklahoma Driver now offers you the same quality instruction online through their web site. You no longer have to sit in a classroom for four hours of instruction with sometimes boring teachers but you can work at your own pace to complete the required four hours of study. Our servers are secure and will log you back in right where you left off. Our site offers a 24/7 customer help to guide you through the course to final completion. The company required a web design that was easily accessible from any location and across any platform of communicating devices. It needed secure servers for logon and needed the ability login to any successive study secessions right where the student had left off. The site has to keep accumulative records of each student’s progress and quiz results and then issue a completion certificate when the course was completed. To meet the needs of our client, Pulse used PHP as a scripting language for seamless communications concerning transactions...
Page 1 of 41234

Stay in Touch