Social Media Marketing

More than 70% of people use social media when making a purchase decision. It is a crucial touchpoint for shoppers in the business-to-business (B2B) industry and business-to-consumer (B2C), which is why it is more important than ever to invest in professional social media marketing services. Make your audience experience enjoyable and their decision easy with a stellar social media presence.

A data-driven, dynamic social media optimization service can bring remarkable results to your company and turn your potential customers into brand advocates. Remarkably, an innovative social media strategy positively influences your digital marketing efforts and your search engine optimization (SEO), creating more revenue streams for your business.
Pulse Solutions is more than a social media management company. Drawing on our team of copywriters, paid media strategists, and designers, Pulse delivers the expertise to craft click-worthy social media experiences for your customers.

Our Social Media Marketing Services:

Discovering What Your Customers Care About

Effective social marketing is not just about posting, but understanding what drives your customers. It can only happen when you know your customers on a personal level. At Pulse, we delve deep into your customers’ lifestyles, interests, attitudes, and demographics to generate data for actionable strategies.

Channel Planning

Every social platform offers unique benefits for your business. Our team ensures that your business is on the right platform and generates the right content for each platform. Whether you want to create new experiences for your channels, or you are launching on social media for the first time, we help create the right buzz around your brand.

Driving Audience Engagement

We believe content is king. Our team of copywriters and designers ensures that each post tells your unique story and keeps your followers interested. Our team works hard to deliver content that funnels followers to your store or a specific product page, raises brand awareness, and establishes your social voice.

Organic Social

At Pulse, we believe that organic social media is a meaningful way to truly connect with your audience and reap long-term benefits. As part of our organic strategy, we work to establish trust, demonstrate transparency, develop free campaigns using custom hashtags, create a content calendar for each channel, and craft content for your unique audiences.

Paid Social

By supporting your organic social media strategy, paid social enables brands to break through algorithms and connect with potential customers that are unlikely to discover your brand otherwise. When it’s time to boost your paid social media, our team launches a campaign to ensure your marketing dollars are used with maximum efficiency.

Social Media Reporting

Social media reporting can be a virtual goldmine for gaining insight into your customers’ likes and dislikes and transforming these insights into meaningful and actionable information. Comprehensive reports help firms build and scale personalized customer experiences and provide invaluable visibility into customers’ future demands.

Success Stories

Coco loco inkjet witnessed an increase in leads

+115,692

Impressions

+56,244

Reach

We reached out to the right target audience that brought in more than 500 leads in the 5-month span reaching out to 56,244 audiences and 115,692 impressions.

Combined Book witnessed an increase in the leads

+100

Leads

+194,559

Impressions

Catalyzing the traffic with our clever Social media optimization strategy, we helped Combined Book to bring in more than 100 leads and reach out to 110,790 audiences and 194,559 impressions.

Solomon Park witnessed an increase in the conversions

+700

Leads

+97,362

Reach

Audience targeting enabled us to reach consumers interested in donating blood, helping us to generate more than 700+ results and reaching out to 97,362 audiences and 455,016 impressions.

Social Media Platforms We Love:

Facebook

Facebook’s casual, friendly environment requires an active social media marketing strategy. It is a great platform to introduce your company to the local market (to build brand awareness) and connect with your audience. We strategically gear your Facebook posts, ads, and boost material toward your target audience to help send messages your audience wants to hear.

Instagram

Instagram is a visual platform to help you build a personal connection with your audience. At Pulse, we build a strategy to use this engaging platform to reflect your brand’s uniqueness and differentiate your business. Our team helps you tell interesting stories, stay up to date with consumer trends, build connections with like-minded people, and eventually spark a call to action.

LinkedIn is the world’s most extensive professional network, with more than 600 million users around the globe. Our team designs intuitive strategies to allow your brand to build relationships, improve reputation, build online communities, gain insights, and generate organic leads.

YouTube

At Pulse, we devise the best strategies for you to use the most extensive video-sharing network in the world. Our team of YouTube strategists helps you build fully customized YouTube channels to create an established brand presence.

FAQs

Why should I use social media for my business?

If you’re not taking advantage of social media, you’re missing out on an easy, inexpensive, and successful way to reach almost half the world’s population. Social media can help you increase brand awareness, humanize your brand, stay on top of your audience’s mind, increase website traffic, and much more.

What Social media platforms should I use?

It’s critical to conduct research to determine which social media outlets your target audience prefers. Armed with this knowledge, you should ensure that your presence on each of your audience’s channels are the ones they are most likely to interact with. Often, consider the types of products and services you provide and choose the medium that best suits your brand and messaging.

How often should I post on social media channels?

This depends entirely on the platform, and each social channel has criteria that needs to be met for you to use the platform optimally. The frequency at which posts are made and the time they are made differs between social media sites. These best practices can be learned from a great social media manager. If you are handling social media yourself, consider doing some research into the frequency and length of each post.

What is the difference between an ad and a post on social media?

When you share content on social media, you are organically sharing information with your fans and the public. Social media ads, on the other hand, are paid ads. You can design your ad, target your audience by demographics and desires and ensure your brand is placed in front of your ideal customer.

How much should I spend on social media marketing?

The amount of money you spend on social media ads is dependent mainly on how much money you have available. This isn’t a highly costly promotional strategy, but the more money you invest, the more value and performance you’ll get. You must also plan your social media advertising budget to account for each platform’s limitations. For example, Facebook has a minimum daily ad spend, and it is recommended that you start with that amount. If you’ve figured out what works and what doesn’t, you can gradually increase your budget and start seeing a return on your investment.

How is social media used for marketing?

Social media marketing lets you connect with your audience to build your brand, increase sales, and drive website traffic. Even the smallest business can take advantage of various social media platforms and establish a dialogue with a wide audience – including new prospects, customers, competitors, and suppliers.