What is App Store Optimization, and Why Do You Need It?
App Store Optimization, or ASO, is the continuous process of improving your app’s discoverability and improving its performance in an app store. App Store Optimization services now play an incredibly crucial role in app discovery and store search, and over the years, it has become a critical skill for digital marketers to help clients achieve success in today’s competitive mobile landscape. We will let these numbers speak for themselves:
- 7 million mobile apps are available on major app stores
- 59% of search users skip paid ads and go directly to the organic results
- Over 40 percent of apps are discovered through app store searches
With more businesses creating mobile apps, getting your app on a store is merely half the battle. The real success comes when users regularly choose to download your app from a sea of thousands of other apps. This is where ASO comes into the picture. A strong ASO strategy will help you get your app the visibility, organic downloads, and recognition it deserves. We will ensure that your app wins the intense app store battle with better rankings on Android and Apple iTunes stores.