Industries

Future is in Globalization

Publishing has undergone a massive change in the past few years, the transition from physical books to ebooks and the advent of the popular self published author has transformed the industry.

Publishers are being driven to automation due to the increasing pressures of the online age, from Onix feeds to EDI interconnections the industry is getting better connected and communication has become key.

More and more Authors are taking an active role in the way their book is marketed and foreign rights revenue has become a very important factor in the overall profitability of the book business.

Agreements with Google, Apple and Amazon has brought a large portion of books to handhelds and online readers. the concept of publishing has changed dramatically in the past few years.

Authors are increasingly turning to self publishing, due to the nature of the business they need to build websites with online previews to promote their books themselves, these websites need to imbibe the essence of the book and the style of the author.

The industry is at a very exciting juncture where technology is transforming the way users consume books and publishers sell them, book rights are now sold globally in 100s of languages and reaching an audience in the farthest corners of the earth has suddenly become so much simpler.

Pulse Value:-

Pulse Solutions has worked with industry stalwarts like Publishers Weekly and Combined Book, we have delivered IT solutions for many large publishing houses, authors and literary agencies over the years. We understand the book publishing industry intimately with all its intricate dependencies and specific business needs.

Pulse brings over a decade of experience in this industry to assist publishers, authors, agents and service providers deliver a richer and more functional web and mobile experience to their users.

PubMatch.com is our formost contribution to the publishing industry, this system has become the leading networking portal for publishers, authors, agencies and service providers. This is the only mainstream system that enables online rights transactions for independent authors and publishers. A rights repository that has opened up foreign markets for 1000s of authors.

Our solutions including publishers websites, author web sites, book introduction sites and online secure book previews are being used by millions across the world, we are constantly improving upon our offering for the publishing industry so as to keep pace with the changing industry.

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By Markus Alison on Mar 23rd, 2015 0 2

Your website is a vital tool in your branding and marketing efforts, and plays a pivotal role to gain an edge in of one of the biggest marketplace right now: the Internet. However, many websites fail to boost their online visibility and fizzle out without garnering any attention. The internet today is populated with millions of websites that are unable to motivate visitors to avail their offerings and expand their horizon. Below are some of the reasons why websites fail. By avoiding these common pitfalls, you can help your website reach its goal. 1) Making your website look like your competitors Generic websites and cookie-cutter systems do not offer anything new to visitors. A website needs to bring something unique to the table to gain instant attention of the users. Whether you are offering custom services or selling organic products, it is important to create ingenious designs and features, to let your visitors gauge the difference between your services and your competitors to make you stand out. 2) Flashy websites don’t make great websites If your website is loaded with heavy technology, it becomes difficult for the search engine to determine the content, which leads to poor penetration. It is important to establish which technology is vital to the website’s success, and which one you can easily discontinue. A basic, easy to load website is far more likely to succeed than a graphic-burdened, hard to load, and difficult to navigate flashy website. Also, heavy websites do not look good on cell phones or tablets – a prime market for your online presence. Finding a balance should be the top...