Responsive web design: 5 reasons it will help your SEO strategy

Don’t you think it’s about time you put your website in the hands of a responsive website design company? Your clients and potential customers are on the move and have little or no patience if they cannot view your site properly when they are searching for information. In all likelihood, they will ditch you for your competitor’s services! Responsive design will take care of factors such as click versus touch, screen size, pixel resolution, removal of obsolete Flash technology, and optimized markups. You will also maximize Search engine optimization (SEO) and deliver better results on your  digital marketing strategy. How can a responsive web design help your SEO strategy? The law of Google rules In the jungle of Internet Search, Google is king. Google in no ambiguous terms says that the configurations they recommend should mandatorily be that of a responsive web design. Google opines that responsive websites will perform better in search rankings and likes that responsive sites use unique URLs rather than different URLs for separate mobile versions of websites. So, why not follow the leader? Beating down the costs. Isn’t it double trouble all over if you aren’t making a consolidated responsive design?  You would be developing two sites for two mediums, one for the website and one for the mobile! This duplication will incur double costs. Besides, when your targets try to access the advanced options on your site via mobile, they will be redirected to another site. Mobile sites do not support all functions, which will frustrate and anger your harried target. Your SEO costs will also be higher when it has to accommodate...

How to use hashtags effectively in your social media marketing

Life for the humble metadata tag has been befuddling. People have wrongly mistaken it for a number sign, a pound sign, a sharp sign in music and even for the Chinese character that described the ancient system of distributing land. This fumbling of the innocuous hashtag’s character is also experienced by content marketers, albeit in another way. Though content marketers are aware of the necessity of using hashtags in the realm of social media marketing they aren’t sure of the best approach to use it empathically. It’s a given that hashtags have assumed importance as an integral part of social and content marketing platforms like Twitter, Instagram, Facebook, Pinterest, Tumblr and Google+. We must leverage on hashtags for more social media marketing successes. You will see that this focus will reap in great benefits for your organization. Here are some tips on how to use the hashtag effectively Hashtag etiquette is a must While Instagram hashtags are conceived around topics or descriptions, Twitter hashtags stress on a topic or a conversation. Stay tuned with how your targeted audience uses hashtags on their networks, and engage in conversation with them in accordance. A brand fit is important Avoid the temptation to be seen on every hot trending hashtag unless the hashtag fits in with the image of your brand. It wouldn’t make any sense for a product serving a mature audience to be seen on a popular hashtag that’s conversing using youth slang. A brand fit is an important aspect of every online marketing solution. Use them to categorize your brand’s messages While uploading content for social media marketing, use...

Essential web design trends of 2017

In a high-intensity web marketing world, the look and feel of your website as a customer or potential customer browses through is often a reflection of what you can do and how efficient your services will be. One cannot overestimate the power of a well-designed site to attract customers like a bee to a honeypot. Staying contemporary with design to own a website that will dazzle your clients is a must in today’s web intensive business scenario. Professional web design is always evolving. We believe there will be the strong winds of change in 2017, here is a bird’s eye view of how the current is flowing, as we confidently embark on our design journey this year. Design Trends in 2017 Targeting the Visual Senses Nothing works better for catching the human eye than attracting the visual senses. So hero images, the high resolution, brand curated ones, and well-thought, targeted typography will be used to woo customers. The video will continue to be used in content marketing with the tweaks of background video and motion graphics playing out in subtle animation to engage the customer. Custom-made Illustrations that project your company’s uniqueness and brand promise will be in vogue turning your website into a talk of the town place to visit. So, illustrations will replace old stock photos to grab the viewer’s attention. Flat Colors Google Material Design with its flat colors will march on with its popularity status in 2017. Though it isn’t the only approach to the web and mobile app design, its set of principles and best practices will continue the light the way for designers....

What is a 301 redirection, and when should you use one?

Just like when you change your home address to a new one and want your post to land at the new address, a 301 redirect is a permanent transmit from one web address to another. The stark difference between the two is that the former one involves technology and dark stuff only techies know while the latter is implemented by traditional means. Armed with web hosting expertise and experience, Pulse Solutions offers its service in the area of 301 redirects to customers across international borders as part of its online marketing solutions. The company uses its powerful web designing skills and Search Engine optimization expertise to increase customer sales for its clients. The nuances of a 301 redirect A 301 redirect is used to point an old web address to the new one. Net users visiting the old address or clicking on a link to the old URL would be automatically driven to the new address. Why have a 301 redirect? When you want to change your URL address to a new one and direct traffic accordingly. When you want to direct traffic to a single website address and avoid Google penalizing you for thinking you have two addresses when people mistakenly type in your URL e.g. http://greatwebsite.co.uk” instead of http://www.greatwebsite.co.uk.  The confusion over two addresses will lower your search engine rankings with links on each address counted independently as two separate addresses. When you update your website from an older content management system to a new one. Without a 301 redirect, anyone clicking on an old link in Google’s search results won’t be able to find your new...

Day Trips To Southern Highlands – Things To Do

About Client The Dixieland Estate is located at the heart of the beautiful town of Berrima in the Southern Highlands of New South Wales. It is a magnificent 27 acre property that exudes warmth and features the charm of the native Australian influence perfectly blended with a touch of modern ambience. It’s a pleasant one and a half hour drive from Sydney and is an ideal destination for your next event, vacation or a quick getaway. Need The client had a perfect holiday letting, but had no online means of renting it out. This picturesque property is set on a rolling landscape and made a perfect Southern Highlands accommodation for those looking for something different from the regular resorts and pricy hotels. The client wanted a website where customers could book the holiday home online and also get a little more information about the local attractions and sightseeing options. A new website that matches the scenic property. Features to enable customers to book the Dixieland Estate or farm stays in NSW – online Should display room details and room rates and the accommodation facilities The website should also hold information about the local attractions and specialties in and around the property to trigger an interest in those looking for a Southern highlands rentals. The site should be responsive and should render well on the mobile devices of all sizes. Solution After evaluating the customer’s requirements, Pulse team proposed a CMS based solution using WordPress. This made it easy for the customer to add, remove or edit content easily. The site was also made responsive so that mobile users could...

Maintenance Ideas To Help You Improve Your Lawn Mower’s Lifespan

About Client Parklands Power Products Australia has more to offer than just lawn mower tractor and other outdoor power equipment. They have the commitment to providing Australia with products that are suited to the extraordinary Australian landscape. They carry well-known brands such as Tanaka, Murray, and Castle Garden, but they are especially proud of their own Parklander brand. Need: Parkland Power Products Australia needed a website that is responsive and has all the necessary features of an e-commerce website. They requested a revamp of their existing website and turn it into a more modern design. The new website must enable site visitors to easily find the products they need and purchase them online. A website redesign that will add e-commerce features. A responsive design that looks good on the desktop and mobile devices. Include features to help customers find the right product for a certain task. Features that let users add product registration. Features that make it easy for customers find dealers in their area. Membership signup feature that lets users create an account with the store to make the purchasing process easier and faster. Solution After finding out the requirement from the client, the Pulse Solutions team proposed a WordPress website with Woocommerce plugin. The new website has a responsive layout that customers can access via desktop and mobile devices as well. Created an up-to-date website with features that make navigation easy for visitors. WordPress was used for content management while WooCommerce was used to enable e-commerce features Product Finder was added so shoppers could easily find the machines needed exactly for the task they have at hand....

Avs Hamptons -Housekeeping service providers in hamptons, NY

About Client A Votre Service! Is a Hamptons house cleaning service company that was established in 1994. All their staff members are personally hand-picked by the founder herself, Jocelyne Ranucci. They are the cream of the crop when it comes to providing exceptional customer service. Their eye for even the tiniest details is evident in the fact that A Votre Service is the top choice for housekeeping services in the Hamptons, New York. Need The client needs a website that will help them provide better service to their customers. They specifically required features such as: A complete list of A Votre Service! offerings from house cleaning to house watching and handyman services. Enable online credit card payments from clients Simple and responsive design that makes navigating easy for website visitors Adding local SEO techniques Blogging to keep clients engaged and attract more visitors to the site. Solution After discussing all of the above requirements with the customer, the Pulse Solutions team designed a WordPress team for A Votre Service. The site turned out to be easily navigable even on mobile devices. Complete website design that is aesthetically pleasing and user-friendly. A blog was added to feature relevant content that increases website visitors and improves visitor engagement. Each service was provided a dedicated page that discusses specific offers from the company. The site’s overall look is sophisticated with a light color scheme. The site has an easy navigation that makes it easy for customers to contact the company, make payments, view locations, and company services. SEO-friendly features were added to attract more visitors to the website. Results The new website...

The Social Media Trends You Need to Know About in 2017

Online marketing solutions can never be effective without leveraging the power of social media. Almost a third of the world population use social media on a regular basis, according to eMarketer. Your potential and existing customers are on social media. If you want to connect with them regularly, you need to be active on social networks too. A smart business owner knows that using a search engine optimization service is not enough. 83% of marketers have solid social media marketing initiatives, according to Aberdeen. The marketing company you hire should also be a social media expert that knows about these emerging social media trends: Virtual Reality Google’s Daydream VR device will be available in November 2016, VentureBeat reports. It is set to be the first VR that is compatible with mobile phones. This should give you the idea that virtual reality will soon be used in social media apps in mobile phones. You will be interacting with your customers in virtual reality worlds by 2017. There is a short window for you to learn what there is to learn about the virtual world tech. Better start now. Live Streaming YouTube became a sensation shortly after it was launched in 2004. Today, people are more drawn to social media apps that allow them publish live videos using their mobile phones. This allows them to show people live footage instead of the old edited and sanitized videos of the past decade. Failure to use SnapChat, YouTube Live, and Facebook Live will keep you from delivering fresh content for your audience. These platforms allow you to host product briefings, tutorials, office tours,...

Doobert – A web-based software designed to simplify the animal rescue process

About Client Doobert.com, founded by Chris and Daphne Roy is dedicated to providing shelters for animals. They have been doing this passion project for more than 17 years. They have their own furry family in the Midwest. Their life’s purpose is to support professional rescue teams and volunteers in their jobs. Need Doobert is an Web, Android and iPhone mobile app that provides a solution to make animal rescue easy, enjoyable, and efficient. Using the app helps shelters and volunteers find each other and coordinate their efforts to rescue animals in need. The client required an app that: Has a landing page where users can download the Doobert app while using a desktop computer. Provides enough information about volunteers, animal shelters, and their rescue efforts. Include features that allow users to instantly download the Doobert app to their Android and iPhone devices. Create a website with SEO-friendly features so people can find Doobert on the web. Solution After a thorough discussion with the client about their requirement for the mobile app and landing page, the Pulse Solutions team created a responsive website that housed all the customer’s requests. The Doobert website features success stories, resources for volunteers, and a landing page where visitors can download the Doobert app. A responsive, SEO-friendly website that serves as a landing page for the Doobert app. A multi-page website that provides relevant information about the app and how people can use them for their animal rescue efforts. Visitors can choose to download the app using Google Play or App store A responsive website that can be accessed using desktop and mobile devices. Results:...

Five Important Factors for an Ecommerce Website to Succeed

Professional web design makes a world of difference when it comes to ecommerce. 38% of visitors will leave your website if it is unattractive, according to Adobe. But what are the most important factors to keep in mind when planning an ecommerce website? How do you design a website that will make your business a success? Whether just starting out or looking to expand your ecommerce business, you need a well-planned website. It should have the following elements: Appropriate Platform and Theme There are many ecommerce platforms to choose from. Choosing the right one is key to building a sales-driven ecommerce website. The most well-known ones are WordPress, Magento, Zen Cart, Prestashop, Open Cart, Joomla, and Drupal. With more than 140 million installations, you can say that WordPress is pretty popular. It features plugins that are useful for ecommerce businesses. Joomla is also preferred by many because it is cost-effective and functional.  OpenCart and PrestaShop, meanwhile, is known for their affordability. Relevant and Useful Content Continuously publishing helpful and relevant content pays off for ecommerce websites. For ecommerce development, content may either be video, images, text, infographic or others. Just make sure that the message is clear, appealing, and consistent with your brand image. Don’t forget to use testimonials. They are proof that you are legit and trustworthy. In fact, it is the #1 trust signal, according to Crazy Egg. Search Engine Optimization (SEO) 81% of consumers conduct their research online before buying, according to Retailing Today. So to increase sales and beat your competition, invest in SEO. It will get your site to the first pages of search...
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