Cargocert.com – An online cargo insurance portal

About Client Cargocert.com is an online cargo insurance portal, which provides immediate online cargo insurance backed by world leading insurance companies like Lloyd’s, TT Club, AIG and Navigators. Quality coverage and quality claim service and the pillars of its success. The conduit to these gems is its 24×7 online claim portal – user-friendly, intuitive, and empowering. Allowing one to purchase coverage online instantly, with the certificate of insurance downloaded in minutes. Making it all smooth and easy for insurers with the backing of sound technology. The Need Cargo insurance is a must to get the benefit of adequate compensation in the unfortunate circumstance of damaged or lost goods in transit. Cargocert.com as a serious player in the insurance industry wanted to build a website from scratch that would enable customers to get instantaneous online cargo insurance. The portal would have to be a responsive website to cater to a traveling and technology savvy segment of customers and potential customers. Those who would insure themselves using smart devices like iPad and smartphones, looking for speed, security, and comfort of use. Additionally, Cargocert.com was looking at managing the content pages on its portal quickly. Solution We built a website for Cargocert.com from scratch, where an insurer can get his cargo insured in a few easy steps. Without any account details or login required. He can get an instant insurance quote for his load and follow it up by taking an insurance policy quickly on credit card payment via BluePay. The system will then generate a secure insurance certificate PDF which the insurer can download. It also sends an email to the...

LSPProducts.com – A new web presence!

About Client: Forty years ago, LSP Products was founded by plumbers to deliver unparalleled innovation, superior product quality and best-in-class service to the plumbing industry. As a Specialty Products company, LSP has focused on bringing to the market innovative products that will transform the industry. The stainless steel braided flex connector, the Kahuna™ outlet box, the Revolver waste & overflow and, more recently, the Pull Stop Box™ are examples of the company’s commitment to origination. The new construction market is the primary focus of LSP. To develop products that simplify installations while providing cost savings to the plumbing or mechanical contractor. Need The client needed their website redesigned for mobile compatibility in keeping with the increased usage of mobile devices to access the web, as smartphones gain popularity and prices of data packages drop. The website would have to offer the following features: It should be a responsive site, readily accessible to users of smartphones and tablets The mobile site should enable users to search for a product using name or model number in any category It should offer a ‘quote system’ functionality where products can be added individually into a quote that can be submitted to a designated email address It should provide a full content management system to manage and create new products in the system It should enable easy user requests for customer service and for users to submit field reports. Solution Using WordPress we redesigned the website to make it accessible to Internet-enabled devices like smartphones and tablets. As designers and developers, we thought smarter and broader about how to enable visitors to stay engaged...

9 creative uses for Google desktop push notifications

Pulse Solutions has been using notification technologies for decades, we have been sending out text messages, emails, snail mail and more. Google desktop notifications is the latest and greatest in reaching customers for alerts, and we have been adding this to our solutions. Convenient, straightforward and impactful, the use of Google notifications to sell your products will impact your business in a big way. Here are 9 creative ways Google desktop push notifications can be put to use. 1) Alerts about order dispatch and status updates Update your customers on the status of their order shipments at regular intervals with a desktop notification, which is upfront and so convenient to monitor as compared to a browser warning. Such efficiency will do a lot for your image as a customer-focused, caring and professional company, current on technology. 2) Alerts about new events and time-sensitive offers Want to reach out to your customers with a unique promotional campaign or seasonal offer? Nothing works better than a Google desktop notification to inform, remind or educate them on what’s new from your company. A Google information is direct on his desktop, can be repeated and is pretty noninvasive. 3) Alerts about new products and season updates Google desktop notifications work well to introduce your new product to customers or to let them know of your new collections this season. Keeping the customer up-to-date with your new offerings is an open invitation for him to forge a stronger relationship with you. Google desktop notifications will support your intentions by prompt and timely mediation. 4) Alerts about messages received on a portal Google can also...

Five digital marketing trends that can drive sales for your brand

The digital marketing space in 2017 will bear witness to a lot of trends which will shake up the industry and pave the way for experimentation and innovation in the field. Though you would need to pay heed to only those positively affecting your business objectives and goals, some universal movements are creating ripples on the scene. Taking stock of these inclinations and after that implementing changes into your online marketing strategy is to stir up sales for your brand. 5 important digital marketing developments in 2017: Prognostic Approach There is a shifting from traditional web analytics to predictive analytics. While traditional web analytics is a good way to measure the ROI of previous campaigns, they fail to help marketers understand how the future will pan out fully. Predictive analytics is more thorough and apt, employing machine learning to create algorithms that can analyze large datasets and make judgments about future performances – eliminating the need for analysts and marketers to dissect massive volumes of data generated by analytics. To make educated guesses about how future campaigns will perform. In predictive analytics, prospects are discovered as their attributes and behavior bear a resemblance to current customers. Online marketing companies can then freely woo these potential customers who have been identified as their future buyers. They need not shoot in the dark for targeting new business. The Bang-On Effect Universally appealing messages often misfire. They cannot bring in the required customers as they dwindle in their effectiveness on account of their general messaging.  The year 2017 will see the tide shifting towards personalization; messages and experiences that are designed to...

Responsive web design: 5 reasons it will help your SEO strategy

Don’t you think it’s about time you put your website in the hands of a responsive website design company? Your clients and potential customers are on the move and have little or no patience if they cannot view your site properly when they are searching for information. In all likelihood, they will ditch you for your competitor’s services! Responsive design will take care of factors such as click versus touch, screen size, pixel resolution, removal of obsolete Flash technology, and optimized markups. You will also maximize Search engine optimization (SEO) and deliver better results on your  digital marketing strategy. How can a responsive web design help your SEO strategy? The law of Google rules In the jungle of Internet Search, Google is king. Google in no ambiguous terms says that the configurations they recommend should mandatorily be that of a responsive web design. Google opines that responsive websites will perform better in search rankings and likes that responsive sites use unique URLs rather than different URLs for separate mobile versions of websites. So, why not follow the leader? Beating down the costs. Isn’t it double trouble all over if you aren’t making a consolidated responsive design?  You would be developing two sites for two mediums, one for the website and one for the mobile! This duplication will incur double costs. Besides, when your targets try to access the advanced options on your site via mobile, they will be redirected to another site. Mobile sites do not support all functions, which will frustrate and anger your harried target. Your SEO costs will also be higher when it has to accommodate...

How to use hashtags effectively in your social media marketing

Life for the humble metadata tag has been befuddling. People have wrongly mistaken it for a number sign, a pound sign, a sharp sign in music and even for the Chinese character that described the ancient system of distributing land. This fumbling of the innocuous hashtag’s character is also experienced by content marketers, albeit in another way. Though content marketers are aware of the necessity of using hashtags in the realm of social media marketing they aren’t sure of the best approach to use it empathically. It’s a given that hashtags have assumed importance as an integral part of social and content marketing platforms like Twitter, Instagram, Facebook, Pinterest, Tumblr and Google+. We must leverage on hashtags for more social media marketing successes. You will see that this focus will reap in great benefits for your organization. Here are some tips on how to use the hashtag effectively Hashtag etiquette is a must While Instagram hashtags are conceived around topics or descriptions, Twitter hashtags stress on a topic or a conversation. Stay tuned with how your targeted audience uses hashtags on their networks, and engage in conversation with them in accordance. A brand fit is important Avoid the temptation to be seen on every hot trending hashtag unless the hashtag fits in with the image of your brand. It wouldn’t make any sense for a product serving a mature audience to be seen on a popular hashtag that’s conversing using youth slang. A brand fit is an important aspect of every online marketing solution. Use them to categorize your brand’s messages While uploading content for social media marketing, use...

Essential web design trends of 2017

In a high-intensity web marketing world, the look and feel of your website as a customer or potential customer browses through is often a reflection of what you can do and how efficient your services will be. One cannot overestimate the power of a well-designed site to attract customers like a bee to a honeypot. Staying contemporary with design to own a website that will dazzle your clients is a must in today’s web intensive business scenario. Professional web design is always evolving. We believe there will be the strong winds of change in 2017, here is a bird’s eye view of how the current is flowing, as we confidently embark on our design journey this year. Design Trends in 2017 Targeting the Visual Senses Nothing works better for catching the human eye than attracting the visual senses. So hero images, the high resolution, brand curated ones, and well-thought, targeted typography will be used to woo customers. The video will continue to be used in content marketing with the tweaks of background video and motion graphics playing out in subtle animation to engage the customer. Custom-made Illustrations that project your company’s uniqueness and brand promise will be in vogue turning your website into a talk of the town place to visit. So, illustrations will replace old stock photos to grab the viewer’s attention. Flat Colors Google Material Design with its flat colors will march on with its popularity status in 2017. Though it isn’t the only approach to the web and mobile app design, its set of principles and best practices will continue the light the way for designers....

What is a 301 redirection, and when should you use one?

Just like when you change your home address to a new one and want your post to land at the new address, a 301 redirect is a permanent transmit from one web address to another. The stark difference between the two is that the former one involves technology and dark stuff only techies know while the latter is implemented by traditional means. Armed with web hosting expertise and experience, Pulse Solutions offers its service in the area of 301 redirects to customers across international borders as part of its online marketing solutions. The company uses its powerful web designing skills and Search Engine optimization expertise to increase customer sales for its clients. The nuances of a 301 redirect A 301 redirect is used to point an old web address to the new one. Net users visiting the old address or clicking on a link to the old URL would be automatically driven to the new address. Why have a 301 redirect? When you want to change your URL address to a new one and direct traffic accordingly. When you want to direct traffic to a single website address and avoid Google penalizing you for thinking you have two addresses when people mistakenly type in your URL e.g. http://greatwebsite.co.uk” instead of http://www.greatwebsite.co.uk.  The confusion over two addresses will lower your search engine rankings with links on each address counted independently as two separate addresses. When you update your website from an older content management system to a new one. Without a 301 redirect, anyone clicking on an old link in Google’s search results won’t be able to find your new...

Day Trips To Southern Highlands – Things To Do

About Client The Dixieland Estate is located at the heart of the beautiful town of Berrima in the Southern Highlands of New South Wales. It is a magnificent 27 acre property that exudes warmth and features the charm of the native Australian influence perfectly blended with a touch of modern ambience. It’s a pleasant one and a half hour drive from Sydney and is an ideal destination for your next event, vacation or a quick getaway. Need The client had a perfect holiday letting, but had no online means of renting it out. This picturesque property is set on a rolling landscape and made a perfect Southern Highlands accommodation for those looking for something different from the regular resorts and pricy hotels. The client wanted a website where customers could book the holiday home online and also get a little more information about the local attractions and sightseeing options. A new website that matches the scenic property. Features to enable customers to book the Dixieland Estate or farm stays in NSW – online Should display room details and room rates and the accommodation facilities The website should also hold information about the local attractions and specialties in and around the property to trigger an interest in those looking for a Southern highlands rentals. The site should be responsive and should render well on the mobile devices of all sizes. Solution After evaluating the customer’s requirements, Pulse team proposed a CMS based solution using WordPress. This made it easy for the customer to add, remove or edit content easily. The site was also made responsive so that mobile users could...

Maintenance Ideas To Help You Improve Your Lawn Mower’s Lifespan

About Client Parklands Power Products Australia has more to offer than just lawn mower tractor and other outdoor power equipment. They have the commitment to providing Australia with products that are suited to the extraordinary Australian landscape. They carry well-known brands such as Tanaka, Murray, and Castle Garden, but they are especially proud of their own Parklander brand. Need: Parkland Power Products Australia needed a website that is responsive and has all the necessary features of an e-commerce website. They requested a revamp of their existing website and turn it into a more modern design. The new website must enable site visitors to easily find the products they need and purchase them online. A website redesign that will add e-commerce features. A responsive design that looks good on the desktop and mobile devices. Include features to help customers find the right product for a certain task. Features that let users add product registration. Features that make it easy for customers find dealers in their area. Membership signup feature that lets users create an account with the store to make the purchasing process easier and faster. Solution After finding out the requirement from the client, the Pulse Solutions team proposed a WordPress website with Woocommerce plugin. The new website has a responsive layout that customers can access via desktop and mobile devices as well. Created an up-to-date website with features that make navigation easy for visitors. WordPress was used for content management while WooCommerce was used to enable e-commerce features Product Finder was added so shoppers could easily find the machines needed exactly for the task they have at hand....
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