Landing Page Optimization for Custom Software Lab

Meet the client: Custom Software Lab is a leading custom software development company in the US specializing in custom software, SaaS applications, and eCommerce solutions. The company has a niche in crafting feature-rich mobile apps. With over 20 years of experience in building bespoke software and website solutions, the client has designed countless solutions for over 600+ clients in more than 12 countries. Need: When Custom Software Lab came to us, they had a fully-functional website, but the website lacked a critical element – an efficient landing page. The company sought to optimize the landing page as the current page
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Getting Traffic Source within your Contact Forms

Have you ever wondered why there is an unusual spike in your website leads? And, how did all the visitors find you online? Was it the PPC campaign you ran a few days ago, or the ad you ran on a popular website or is the increased traffic directly related to the organic SEO results? Generating online leads is undoubtedly the best part of having a website for your business. It implies you are passively acquiring new potential customers every day, resulting in better customer relationships and business expansion. The number of visitors on your website equals the number of
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The Power of Case Studies as a Marketing Tool

What is your current content strategy? If it doesn’t include case studies, then you are missing out. Online marketing runs primarily on unique content. This is why it is crucial to have a well-balanced content strategy that takes into account every possible avenue that can be utilized and exhausted to help your business reach the right clients and convince them that you are exactly what they need. ‘Case studies’ may not be the first type of content businesses think about when it comes to digital marketing, but they do offer great value as a marketing tool. They may not be
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Can responding to reviews improve paid-search conversion rates?

Mastering the art of online reviews can be a challenging task. If you want to convey your commitment to providing exceptional customer service, you have to ask for reviews, be specific about how you ask, and also regularly respond to reviews. The bottom line is that it takes a lot of hard work to manage your online reputation and garner positive feedback. So, is it worth to put all the hard just to receive better reviews from your users? And can responding to reviews really lead to better paid-search conversion rates and eventually more sales? Consider the below facts A
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Startups Need Digital Marketing Solutions for Quicker Growth

The speedy growth of modern businesses today can be attributed to their quick adoption of online marketing solutions. Now that technology has effectively penetrated all parts of life and made consumers extremely dependent on their computers and devices, any business that is yet to embrace digital marketing is definitely missing out on the opportunities for growth that it offers. Too often, small businesses and startups fail to maximize online marketing simply because they don’t know where to start. Digital marketing means more consistent branding – Online marketing solutions present unique opportunities for your small business and startups to create and
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Common SEO Errors: Are you making them?

With the increasing amount of content being created, published, and promoted online every day and with more than 2 trillion searches appearing on Google every year, competition to catch your user’s attention has never been more intense. Search engine optimization (SEO) has evolved more in the past couple of years than in the last two decades, making it challenging for the average person to keep abreast of the latest technological developments. Today’s search engine optimization services are all about creating the perfect content for both search engines and humans. It is essential to steer clear of all the technical jargon
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5 Reasons you need a SEO copywriter

Online marketing solutions require powerful content that includes targeted keywords and is compelling enough to persuade your viewers to take immediate action. Search engine optimisation services help bring together all the fundamentals of a great website – the technical side, internet marketing strategy, and effective content production, all working together to drive traffic and boost conversions for your website. Copywriters who understand people, as well as search engines, are worth their weight in gold. Here are the top reasons for using a professional SEO copywriter: Keyword research Several variables such as relevancy, traffic, and the specific things that your users
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Five digital marketing trends that can drive sales for your brand

The digital marketing space in 2017 will bear witness to a lot of trends which will shake up the industry and pave the way for experimentation and innovation in the field. Though you would need to pay heed to only those positively affecting your business objectives and goals, some universal movements are creating ripples on the scene. Taking stock of these inclinations and after that implementing changes into your online marketing strategy is to stir up sales for your brand. 5 important digital marketing developments in 2017: Prognostic Approach There is a shifting from traditional web analytics to predictive analytics.
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How to use hashtags effectively in your social media marketing

Life for the humble metadata tag has been befuddling. People have wrongly mistaken it for a number sign, a pound sign, a sharp sign in music and even for the Chinese character that described the ancient system of distributing land. This fumbling of the innocuous hashtag’s character is also experienced by content marketers, albeit in another way. Though content marketers are aware of the necessity of using hashtags in the realm of social media marketing they aren’t sure of the best approach to use it empathically. Here are some tips on how to use the hashtag effectively Hashtag etiquette is
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What is a 301 redirection, and when should you use one?

Just like when you change your home address to a new one and want your post to land at the new address, a 301 redirect is a permanent transmit from one web address to another. The stark difference between the two is that the former one involves technology and dark stuff only techies know while the latter is implemented by traditional means. Armed with web hosting expertise and experience, Pulse Solutions offers its service in the area of 301 redirects to customers across international borders as part of its online marketing solutions. The company uses its powerful web designing skills
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