Can responding to reviews improve paid-search conversion rates?

Mastering the art of online reviews can be a challenging task. If you want to convey your commitment to providing exceptional customer service, you have to ask for reviews, be specific about how you ask, and also regularly respond to reviews. The bottom line is that it takes a lot of hard work to manage your online reputation and garner positive feedback. So, is it worth to put all the hard just to receive better reviews from your users? And can responding to reviews really lead to better paid-search conversion rates and eventually more sales? Consider the below facts A
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Startups Need Digital Marketing Solutions for Quicker Growth

The speedy growth of modern businesses today can be attributed to their quick adoption of online marketing solutions. Now that technology has effectively penetrated all parts of life and made consumers extremely dependent on their computers and devices, any business that is yet to embrace digital marketing is definitely missing out on the opportunities for growth that it offers. Too often, small businesses and startups fail to maximize online marketing simply because they don’t know where to start. Digital marketing means more consistent branding – Online marketing solutions present unique opportunities for your small business and startups to create and
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Common SEO Errors: Are you making them?

With the increasing amount of content being created, published, and promoted online every day and with more than 2 trillion searches appearing on Google every year, competition to catch your user’s attention has never been more intense. Search engine optimization (SEO) has evolved more in the past couple of years than in the last two decades, making it challenging for the average person to keep abreast of the latest technological developments. Today’s search engine optimization services are all about creating the perfect content for both search engines and humans. It is essential to steer clear of all the technical jargon
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5 Reasons you need a SEO copywriter

Online marketing solutions require powerful content that includes targeted keywords and is compelling enough to persuade your viewers to take immediate action. Search engine optimisation services help bring together all the fundamentals of a great website – the technical side, internet marketing strategy, and effective content production, all working together to drive traffic and boost conversions for your website. Copywriters who understand people, as well as search engines, are worth their weight in gold. Here are the top reasons for using a professional SEO copywriter: Keyword research Several variables such as relevancy, traffic, and the specific things that your users
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Five digital marketing trends that can drive sales for your brand

The digital marketing space in 2017 will bear witness to a lot of trends which will shake up the industry and pave the way for experimentation and innovation in the field. Though you would need to pay heed to only those positively affecting your business objectives and goals, some universal movements are creating ripples on the scene. Taking stock of these inclinations and after that implementing changes into your online marketing strategy is to stir up sales for your brand. 5 important digital marketing developments in 2017: Prognostic Approach There is a shifting from traditional web analytics to predictive analytics.
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How to use hashtags effectively in your social media marketing

Life for the humble metadata tag has been befuddling. People have wrongly mistaken it for a number sign, a pound sign, a sharp sign in music and even for the Chinese character that described the ancient system of distributing land. This fumbling of the innocuous hashtag’s character is also experienced by content marketers, albeit in another way. Though content marketers are aware of the necessity of using hashtags in the realm of social media marketing they aren’t sure of the best approach to use it empathically. Here are some tips on how to use the hashtag effectively Hashtag etiquette is
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What is a 301 redirection, and when should you use one?

Just like when you change your home address to a new one and want your post to land at the new address, a 301 redirect is a permanent transmit from one web address to another. The stark difference between the two is that the former one involves technology and dark stuff only techies know while the latter is implemented by traditional means. Armed with web hosting expertise and experience, Pulse Solutions offers its service in the area of 301 redirects to customers across international borders as part of its online marketing solutions. The company uses its powerful web designing skills
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Tips to optimize online payments and reduce cart abandonment

When we conceptualized an e-commerce transaction, the first thing that comes to mind is a striking display of products, attractive landing pages, and well planned categories. However, it is a mistake to underestimate the influence of the checkout page / process. It is a final step in the entire process that can make or break any e-commerce deal. An online sale is not completed until your user gives their credit card number and concludes the transaction. Statistics suggest that nearly 60% of the customers abandon their shopping cart; this is a huge number for any e-commerce website. While cart abandonment
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How to make your eCommerce business successful and overcome stiff competition

As customers are increasingly turning to Smartphones and the Internet, to make their purchase decisions, it has significantly become more important for business houses to accommodate the changing trends and step ahead to fulfill the evolving needs of their users.  Here are some key practices to follow to make your eCommerce website successful and stay ahead of the intense competition. Customer Experience When developing a rich eCommerce experience, everything about your portal should be user-oriented. As you do not offer brick and mortar experience, the design becomes a critical feature of your portal to influence conversions and sales.  It is
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9 tips to increase customer loyalty and boost sales of your online store

We live in the age where quick startups and aggressive competition are becoming the norm. As a result, customer loyalty is increasingly becoming the most critical metric of every business success. Attracting a new customer can be five times more expensive than keeping an existing one, thus, making loyal customers is even more valuable for today’s businesses. Ensuring customer loyalty has the potential to dramatically increase your online sales, and thereby profit over time. But, cultivating loyalty is a lifelong process and needs conscious efforts to raise your retention rate. Here are nine tips to help encourage customer loyalty and
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