About the client:
Gertsburg Licata Co., LPA is a full-service business law attorney firm representing and serving start-up and middle-market entrepreneurs and executives in business transactions, litigation and arbitration, and regulatory matters. The firm serves as a consultant law firm on domestic and international business matters and provides advice on critical issues that every business leader and entrepreneur faces. Among the primary practice areas are business litigation, business transactions, labor, and employment, outside general counsel, M&A advisory, probate and estate, and many other services.
Need:
Gertsburg Law Firm and Licata Law Group merged in 2021 to form Gertsburg Licata, Co., LPA, a leading consultant law firm serving entrepreneurs, executives, and their ventures. The merger established the company as the leading top-tier business advisory firm for the business community, dedicated to solving complex problems in a rapidly changing business landscape.
The new stakeholders approached our custom software development company with an outdated website that had significant usability issues and needed coherence with the new company. They looked to our team of experts to develop a strategy that would elevate the user experience while remaining consistent with the weight of the Gertsburg’s name and the strong reputation of Gertsburg Licata. They required a digital ecosystem that could meet the growing demands of their valued customers.
Solution:
Our custom software development company spent most of the time learning the new firm’s complex matrix and auditing the two separate entities. Starting with an understanding of their current product offerings laid the groundwork for a successful consolidation strategy.
Pulse Solutions identified numerous conversion touchpoints, market segments, and client personas for the law firm. Our research team performed a competitive analysis to review the performance and engagement of old sites, identifying new on-page and off-page opportunities to implement while ensuring that all old links for Gertsburg Law Firm and Licata Law Group website link to the new site. This helped us avoid any loss of crucial links or organic leads. Because the website is aimed at business groups, we created a site highlighting the law firm’s expertise.
With Gertsburg Licata, we aimed to create a website that was as strong and assured as the firm’s litigators. This was accomplished by emphasizing the crucial information and providing users with a direct path as soon as they arrived on the homepage and began scrolling. To make sure that related people, pages, and content are interconnected in a way that feels intuitive, we used a technique we call “Intelligent Content Linking” across the entire site. Users can easily switch between a lawyer’s biography and the firm news or from a practice area to the CEO’s podcasts. Additionally, we developed several backend features to simplify daily tasks and increase productivity for the lawyers.
Here are some of the features we added to the website:
Lawyer Bios: The lawyer biographies are at the heart of the new Gertsburg Licata. We created attractive, user-friendly, and feature-rich bio pages.
Added podcast section: To help audiences look for ways to consume quality legal information in a fraction of the time, we added the podcast section to share educational information.
Mailchimp: Integrated Mailchimp with the marketing strategy, to deliver a powerful way to extend the email marketing reach through newsletter signup and grow the audience.
CTA buttons: Placed CTAs at strategic steps to motivate visitors into deeper engagement with the brand.
Thorough integration of both firms: Ensured that all the relevant information (Attorney details, practice areas, staff, and essential pages and posts) from both independent websites were duly included in the new website.
Responsive design: The website is designed to work beautifully on all platforms: desktop, laptop, tablet, and mobile.
Result:
Each element encourages visitor interaction and is designed to draw visitors deeper into the user journey. The new website makes it much easier to contact the firm. Site administrators can now update the website themselves, significantly increasing their efficiency and reducing their reliance on third-party services. And the company continues to save countless hours on day-to-day maintenance.
It also brought in new visitors, more than doubling monthly traffic and increasing time spent on the homepage by three-fold.
Are you ready to revamp your old website? Contact Pulse Solutions today!
