Meet the client: The National Kitten Coalition is a nonprofit organization dedicated to increasing the survival rates of kittens. The client’s mission is to educate and train animal shelter staff, rescue groups, veterinary communities, volunteers and fosters to provide high-quality, cost-effective care; providing outreach and educational materials to animal welfare and veterinary professionals and the public; and promoting cooperation and information sharing within the animal welfare community. Need: When The National Kitten Coalition came to Pulse Solutions, they were looking for a greater understanding of SEO best practices and build awareness about their services. The client believed that their SEO
What is your current content strategy? If it doesn’t include case studies, then you are missing out. Online marketing runs primarily on unique content. This is why it is crucial to have a well-balanced content strategy that takes into account every possible avenue that can be utilized and exhausted to help your business reach the right clients and convince them that you are exactly what they need. ‘Case studies’ may not be the first type of content businesses think about when it comes to digital marketing, but they do offer great value as a marketing tool. They may not be
Marketing challenges can drive even the most confident entrepreneur up the wall. Choosing appropriate platforms for your product, branding, speaking your audience’s language, and figuring out which marketing strategies are most effective for your target market can be a real challenge. The digital marketing landscape is continuously changing. If you’re out-of-date with your digital marketing trends, you’re limiting your brand in both reach and repetition. As we enter into a new decade, businesses are looking for new avenues to help stay ahead of the curve. In 2020, we’ll see new marketing trends alongside some older, ongoing trends that are still
The rapid growth of today’s modern businesses can be attributed to their quick adoption of online marketing solutions. Technology has now effectively penetrated all parts of life and made consumers extremely dependent on their computers and devices, and any business that has yet to embrace digital marketing is definitely missing out on the opportunities for growth that it offers. Too often, small businesses and startups fail to maximize the benefits of online marketing simply because they don’t know where to start. Digital marketing means more consistent branding – Online marketing solutions present unique opportunities for your small business or
The digital marketing space in 2017 will bear witness to a lot of trends which will shake up the industry and pave the way for experimentation and innovation in the field. Though you would need to pay heed to only those positively affecting your business objectives and goals, some universal movements are creating ripples on the scene. Taking stock of these inclinations and after that implementing changes into your online marketing strategy is to stir up sales for your brand. 5 important digital marketing developments in 2017: Prognostic Approach There is a shifting from traditional web analytics to predictive analytics.