By Trupti Sonalkar on Apr 15th, 2020
What is your current content strategy? If it doesn’t include case studies, then you are missing out. Online marketing runs primarily on unique content. This is why it is crucial to have a well-balanced content strategy that takes into account every possible avenue that can be utilized and exhausted to help your business reach the right clients and convince them that you are exactly what they need. ‘Case studies’ may not be the first type of content businesses think about when it comes to digital marketing, but they do offer great value as a marketing tool. They may not be
By Trupti Sonalkar on Sep 21st, 2017
Online marketing solutions require powerful content that includes targeted keywords and is compelling enough to persuade your viewers to take immediate action. Search engine optimisation services help bring together all the fundamentals of a great website – the technical side, internet marketing strategy, and effective content production, all working together to drive traffic and boost conversions for your website. Copywriters who understand people, as well as search engines, are worth their weight in gold. Here are the top reasons for using a professional SEO copywriter: Keyword research Several variables such as relevancy, traffic, and the specific things that your users
By Inderjit Matharu on Sep 8th, 2017
In today’s digital world, when your website is your business card, you need your website to look polished, professional, and credible. Imagine your website as a physical store where potential clients and customers visit to choose your products and services over your competition. Customers are likely to put their trust in a website that exudes a professional impression and is up to date and on trend. Keep it clean and clutter-free Everything around us has become quite cluttered with the websites being no exception. When too many features such as ads, icons, pop-ups, signs, badges are all added
By Dilip Merani on Jun 1st, 2017
Pulse Solutions has been using notification technologies for decades, we have been sending out text messages, emails, snail mail and more. Google desktop notifications is the latest and greatest in reaching customers for alerts, and we have been adding this to our solutions. Convenient, straightforward and impactful, the use of Google notifications to sell your products will impact your business in a big way. 1) Alerts about order dispatch and status updates Update your customers on the status of their order shipments at regular intervals with a desktop notification, which is upfront and so convenient to monitor as compared
By Trupti Sonalkar on May 18th, 2017
The digital marketing space in 2017 will bear witness to a lot of trends which will shake up the industry and pave the way for experimentation and innovation in the field. Though you would need to pay heed to only those positively affecting your business objectives and goals, some universal movements are creating ripples on the scene. Taking stock of these inclinations and after that implementing changes into your online marketing strategy is to stir up sales for your brand. 5 important digital marketing developments in 2017: Prognostic Approach There is a shifting from traditional web analytics to predictive analytics.
By Manoj Manghnani on Jun 4th, 2015
When we conceptualized an e-commerce transaction, the first thing that comes to mind is a striking display of products, attractive landing pages, and well planned categories. However, it is a mistake to underestimate the influence of the checkout page / process. It is a final step in the entire process that can make or break any e-commerce deal. An online sale is not completed until your user gives their credit card number and concludes the transaction. Statistics suggest that nearly 60% of the customers abandon their shopping cart; this is a huge number for any e-commerce website. While cart abandonment
By Rupesh Kumar on Mar 16th, 2015
As customers are increasingly turning to Smartphones and the Internet, to make their purchase decisions, it has significantly become more important for business houses to accommodate the changing trends and step ahead to fulfill the evolving needs of their users. Here are some key practices to follow to make your eCommerce website successful and stay ahead of the intense competition. Customer Experience When developing a rich eCommerce experience, everything about your portal should be user-oriented. As you do not offer brick and mortar experience, the design becomes a critical feature of your portal to influence conversions and sales. It is
By Trupti Sonalkar on Feb 25th, 2015
We live in the age where quick startups and aggressive competition are becoming the norm. As a result, customer loyalty is increasingly becoming the most critical metric of every business success. Attracting a new customer can be five times more expensive than keeping an existing one, thus, making loyal customers is even more valuable for today’s businesses. Ensuring customer loyalty has the potential to dramatically increase your online sales, and thereby profit over time. But, cultivating loyalty is a lifelong process and needs conscious efforts to raise your retention rate. Here are nine tips to help encourage customer loyalty and
By Trupti Sonalkar on Feb 11th, 2015
The biggest myth around PDFs is that the search engines do not consider them valuable and they are not well ranked within search engines. But the truth is in the eyes of search engines, a PDF is just like another web page, giving you similar opportunities. It must be remembered that search engines do not prioritize HTML pages while ranking and also recognize links in PDF pages. As PDFs can be opened on almost all types of devices and contain detailed content in a text-rich format, search engine indexes PDF pages easily. Even though most webmasters prefer HTML over PDFs,
By Trupti Sonalkar on Jul 21st, 2014
App Store Optimization for your mobile apps : The Benefits of App Store Optimization Technological advancement is at its peak. The international mobile apps market has seen a surge at a rate of 29.8% each year. From mobile banking apps to game apps, from office apps to a monosyllabic app that simply says “Yo”, the apps market is developing in ways that were never thought possible, for new heights of convenience and entertainment. There are over two million mobile apps with key app players like Google Android, Apple iOS, Blackberry, Microsoft and Symbian. This is why one of the biggest
