Meet the client:
Zenith by Danco offers innovative, reliable, and quality demolition, restoration, and remodeling tools for its global consumers. Founded in 2016, the company recently merged with Danco, one of the largest plumbing repair, replacement, and remodel suppliers in the home improvement industry, to enhance its product offerings and diverse consumer base. The brand empowers its consumers with high-performance tools for home remodeling or pro construction projects. Zenith by Danco also offers DIY demolition, restoration, and remodeling tools, tips, and advice to help its customers undertake remodeling jobs with confidence.
Need:
In 2020, Zenith merged with Danco, one of the largest plumbing repair, replacement, and remodel suppliers in the home improvement industry. The merger poised the company as the leading global supplier for offering the highest quality Professional and DIY demolition tools to worldwide consumers. Zenith came to us to design a digital ecosystem that can accommodate the growing needs of its changing brand and customers. They needed a redesigned website that would help them be on the same bandwidth as their parent company, Danco.
Zenith came to us with a very outdated site that lacked cohesion with the Danco brand. Trusting our team of expert web developers, they wanted us to create a strategy that would elevate the customer experience while aligning it with the weight of the Danco name and its strong reputation.
We were excited to solve Zenith’s digital presence challenge and were confident we could leverage our experience to create a modern site for Zenith by Danco that will serve them for years to come.
Solution:
Kicking this project off with an in-depth Discovery phase, we defined the features that were more critical for their target audience, sensibilities of the Danco brand, and the main KPIs for the redesign.
One goal we identified during the discovery phase was to create detailed product description pages that outlined their product offerings and highlighted their uses with video tutorials. A second goal we discussed was the importance of setting up a site that offers a starting point to encourage visitors to buy their products while also offering them tips and tricks to use their products successfully for their remodeling projects.
After hearing their main objectives, our UX and design team jumped into planning and defining the features of the site and moved on to creating a wireframes that allowed us to easily define the user journey. We wanted to dig deeper into the essence of their company and make sure their website stood out from the competition.
Here are some of the features we incorporated into the new website:
- Responsive Design: We developed the site using the latest responsive technology so that visitors would have a great experience across all devices – whether they’re viewing it on a TV, desktop, laptop, tablet or mobile phone, or any handheld digital device.
- Video tutorials: Incorporated video tutorials on each page that helped users to understand their products better.
- Before/After Photos & Videos: Created a library to help users upload Before/After Photos & Videos that will inspire other shoppers by sharing their experiences.
- Blog section: Created a blog section to share knowledge, experiences, and the latest news about the company’s products
- Site Architecture: Improve site architecture and navigation to enable easier browsing and a more frictionless experience
Result
Thanks to clearly defined goals and a strong UX strategy, the redesigned website for Zenith by Danco was a success! We were able to provide the client with a thoughtfully- designed website that fulfilled their vision to educate, validate, and then drive potential customers to contact them and buy their products.
The new website is fast and efficient. The user flow is simple, intuitive, and offers users valuable information quickly. The visual design reflects their renewed brand personality, and user-focused content strengthened their digital presence and better reflects the amalgamation of two companies.
Conceptualizing, designing, developing, and launching Zenith By Danco was a challenging project, but the end result made us and our client proud! Contact us today for more information.
