Pulse Solutions has teamed up with Australian marketing communication specialist, JG Marketing Services, to offer Australia businesses website design solutions to tackle the Web 2.0 requirements of today.
Leveraging the 160 strong team of designers at Pulse Solutions, JG Marketing is able to build on the copywriting and communication expertise honed in over 30 years of marketing services experience of its Director, Joaquin & Garcia.
Pulse Solutions CEO, Manoj Manghnani commented, that by coincidence, both companies started offering website design solutions in the same year, 1997.
Pulse is eager to offer a newly upgraded Search Engine Optimization package to the Australian market, through JG Marketing.
A website by itself cannot bring in traffic from visitors. It’s like setting up a small store in a crowded mall and finding very little by way of passing trade. So, to get around this the store owner advertises in the local paper, sets up signs around the mall and so on, noted Garcia.
A great tool for bringing traffic to one’s website is a search engine (e.g., Google). When keywords used in a website are ranked high by the search engine the first few listing on the first page of a generic search chances are the searcher will click through and visit the website, he added.
Manghnani explains, Our SEO offering covers a range of strategies, including: improvement of keyword density by page content recommendations, alt tags and various other ways of placing phrases in appropriate locations, drafting customized page meta tags, titles, keywords and descriptions.
We also develop different unique site URLs, with as many unique meta tags as possible, the set-up of one way links from paid directories, the development of backlinks from web portals, blogs, forums and so on. Finally, we optimize HTML, to make it easier for search engines to index, as well as do submissions to the more popular engines and the development of specialized door way pages for specific words.
Garcia concluded that SEO services will be offered, together with paid per click strategies like Google Adwords, that help source better targeted keywords which will provide improved clicktroughs for our clients.