In today’s fast-paced digital world, managing multiple online platforms is crucial for the success of any business. Whether you’re analyzing website performance with Google Analytics 4, optimizing advertising campaigns through Google Ads, or managing your online presence with Google My Business, collaboration is key. Granting access to these tools allows your team or external partners to monitor, optimize, and drive better results for your business. In this guide, we’ll walk you through the simple steps to grant access to these essential Google platforms, ensuring your team can collaborate efficiently and effectively.
How to Grant Access on Google Analytics 4 (GA4)
In today’s data-driven world, Google Analytics 4 (GA4) is your digital command center, offering powerful insights into your website’s performance and user behavior. But as your team grows or you partner with external agencies, granting access to this valuable resource becomes essential. Whether you’re sharing data with a marketing partner or adding a new team member to collaborate, giving access to GA4 is a straightforward process that can empower your entire digital strategy. Here’s how you can seamlessly grant access in just a few steps.
Step 1: Sign in to Google Analytics
- Go to Google Analytics and sign in with the account you use to manage your website.
Step 2: Navigate to the Admin Panel
- In the lower-left corner, click on the “Admin gear icon”.
Step 3: Select Account/Property
- Choose the account/property for which you want to grant access. Use the search box to find the appropriate account.
Step 4: Go to Access Management
- Under Account Settings, click “Account access management”.
Step 5: Add User
- Click the + icon in the upper right, then select “Add users”.
Step 6: Enter Email Address and Set Permissions
- Enter the email address of the person you want to grant access to.
- Choose the appropriate roles and permissions. Typically, Viewer, Editor, or Administrator roles are assigned.
Step 7: Confirm and Add User
- Click “Add”, and the person will receive an email invitation.
How to Grant Access on Google Ads (AdWords)
Running Google Ads campaigns can significantly boost your business, but you don’t need to manage everything on your own. Whether you’re working with a digital marketing agency or adding a colleague to your team, sharing access to your Google Ads account allows for smoother collaboration and better performance management. In a few simple steps, you can give others the ability to optimize and track your campaigns, ensuring a more effective and efficient workflow. Let’s walk through the process of granting access to your Google Ads account.
Step 1: Sign in to Google Ads
Step 2: Navigate to Account Access
- In the left panel, click on the “Admin”.
- Under the Manage account settings, select “Access and security”.
Step 3: Click on Users
- Under the Users tab, click on the “+” symbol to add a new user.
Step 4: Enter Email Address and Select Access Level
- Enter the email address of the person you want to grant access to.
- Choose the access level (e.g., Standard, Admin, Read-Only, Email-only).
Step 5: Send Invitation
- Click “Send invitation”. The user will receive an invitation via email.
How to Grant Access on Google My Business (GMB)
Your Google My Business listing is often the first point of contact between your business and potential customers. Managing it effectively can greatly enhance your local SEO and brand visibility. But as your business grows, it’s important to share management responsibilities with your team or a marketing expert. Granting access to your GMB listing allows others to update information, respond to reviews, and optimize your online presence—keeping your business front and center for potential customers. Here’s how you can easily grant access to your GMB listing.
Step 1: Sign in to Google My Business
Step 2: Select Business
- From your GMB dashboard, choose the business listing you want to manage. Click on “See your profile”.
Step 3: Navigate to Business Profile Settings
- A Google Search Results page will open with the selected Google Business Profile at the top.
- Choose to open the menu by clicking the three dots in the top right corner and select “Business Profile settings” from the menu that opens.
Step 4: Select “People and access” in the pop-up that opens
Step 5: Add User
- Click on the “Add” button so that you can grant access to new user.
Step 6: Enter Email Address and Role
- Enter the email address of the user you want to invite.
- Select a role: Owner, Manager, or Site Manager.
- Click Invite. The invited user will receive an email invitation to manage the business listing.
Step 7: User will receive invitation
- The new user will now get an email that they are invited to manage your business, and by clicking “Accept,” they will have access to your Google Business Profile.