Businesses that need to reach practically any type of audience on the web must have a professional website. In today’s technological, Internet-savvy world you need a dynamic web presence that keeps the user interested and projects the right image for your company. Websites must also meet the challenges of performing consistently on smart devices, platforms, and browsers to cater to all the users visiting the site.

Methodology

Learning about your business

Pulse engineers start any project by understanding your business. We want to know how the business makes money, what are the products/services in detail, who are your customers, and what ways are prevalent in the industry. Most importantly we want to know what the reasons are that a customer would choose you over the competition.

Learning about your expectation from your web presence

For the most part promotion of products and services seems to be the main reason why you would create a professional website. This can be selling online using eCommerce or selling offline by showcasing products and services. Your expectations from the web system drive the decisions we make on your behalf.

Learning about your competition

Once we understand your business we dive deeper into the industry and try to find competitors. This can be nearby dentists for a dental practice or a worldwide supply chain for auto parts. Learning what your competition does to sell their products and services is vital towards building a web presence for you.

Research into search trends for the products & services you offer

Knowing what your customers do when they need your products and services is the first step in building an online promotion strategy. Users might look for you on Google maps or search for you using the app store or even do a video search on Youtube. Our SEO engineers find where your customers are looking for you and that helps the web design team create web pages accordingly.

Creation of a new sitemap based on the keyword research

The naming of products and services is very important as often the business owner might call a service something entirely different than what a customer would call it. For example, there is a marked difference between “Law firm” and “Legal representation for injury” when it comes to a Google search. The new sitemap we design for you would be driven by using common search phrases.

UI design for all site sections

The presentation of your products and services is what converts a lead to a sale. Once a lead lands on the site the interface drives it to a sale. This is where our award-winning UI design team excels. They ensure everything from fonts and colors to action buttons are easily accessible to every visiting user on any device.

Creation of seamless customer action elements

Customer action items are often an afterthought. This is one of the most important elements for our websites. We ensure at any given point in time the action that we want the customer to perform is available and accessible with the least possible effort. From floating help buttons to quick actions like “add to cart” we do everything possible to ensure the customer journey towards conversion is seamless.

Go live checklist

From performance checks, usability checks, and speed testing our sites go through a 160 point checklist which is ever-growing due to new requirements from Google, like Mobile speed requirements, ADA, GDPR, and many other compliance requirements. Once the site has passed all the requirements it is deployed live.

Marketing and management plan

We have dedicated teams for site management that work on content population, blogging, social media, newsletters, custom programs, and more. These professionals are dedicated to ensuring you make the most out of your website investment. A formal plan is created to include reoccurring tasks like compliance checks, newsletter creation, blogging, and more.

Pulse has earned a reputation for building responsive websites that deliver business growth with features that leverage social networking to keep users coming back to the site. All of our web systems are Responsive with a CMS for self-management, optimized for search engines, and designed to be a pleasure to use. Pulse engineers have decades of experience in building both static and dynamic open-source websites for clientele such as retailers, manufacturers, service companies, medical facilities, government entities, non-profit organizations among many others.

Some of the responsive web design services we deliver:

  • Designing Responsive layouts
  • Designing custom website features
  • Designing original artwork and graphics
  • Creating database-driven web applications
  • Building mobile-friendly systems including advanced location integration.
  • Designing widgets
  • Creating customized slideshows and presentations
  • Social networking integration

Our Responsive Web Design Fits any Digital Landscape

We work vigorously to create layers that are flexible and fit any screen size, be it PCs, smartphones, tablets, and every other platform. Our talented designers work meticulously to add simplicity to your design using ergonomics, human psychology, and the latest web designing tools. We do not simply transform your desktop website into a mobile website but conduct an in-depth study of your business goals to understand your vision and objectives.

Features of our responsive web design

  • Our talented team remains updated on the latest trends in web designing to give your website an edge.
  • We understand that smaller screens require a simple yet compelling design.
  • We keep the rule of ‘one eye, one thumb’ when designing for smaller screens.
  • Our designers plan websites that are maintenance-free, fast-loading, and eye-catching.
  • We strive to provide better performance and make your website maintenance-free to help save time and money.
  • We design a personalized digital strategy as per the requirements of your business.
  • Our team conducts a thorough website analysis while adding browser compatibility and CMS independence.
  • Our responsive design helps you capture business opportunities and drive more customer engagement.

How to start the process of planning for a website.

Web Design strategy must start with the purpose of the website. This can be an increase in sales, market expansion, introduction to products/services, or simply an online web presence to support an offline entity. The Pulse business consulting team can help you conceptualize your goals and build a detailed plan of action.

There are several considerations that must be analyzed before you begin your journey towards a successful web presence. Some of these are listed below:

  • Definition of targeted geographical area.
  • Definition of types of audiences.
  • Plotting of ideal web journey for each of the audience types.
  • Relevant phrases for search engine optimization.
  • Integration process with social networking.
  • Creation of relevant and stimulating content.
  • Planning for long-term management.
  • Planning for traffic analysis.

Things that were considered advanced in the recent past are now mainstream, and users expect sites to save them time by keeping things easy to digest and simple. Most popular websites have already adopted this mantra by employing mobile compatible sites, text alerts, push notifications, and mobile apps.

Content Management Systems, for clients to use themselves, are some of the most popular solutions we have developed. This web-based application helps the user to manage website content through a simple interface. Users can effectively make modifications to content on a website including adding new pages.

Search engine optimization is packaged with all our web design services. The considerations of search engine optimization start with the layout design stage itself and progress through every step of the web design process. Consequently, our websites are search engine optimized at go live.

Contact us to see how we can build a successful website for your products or services.

FAQs

What is a Responsive Website?

A responsive website is a single website that dynamically resizes its content and imagery for a variety of different screen sizes in order to serve all users irrespective of the device they use the access the site. This is an advancement to multiple versions of sites that used to be designed to support mobile devices.

How will you design my website?

We will take the best in responsive technology and combine that with our research about your industry to produce a site that delivers on both aesthetic appeal and functional goals. The website we create will be fast and friendly to search engines.

What is web maintenance ?

In today’s dynamic world it is important to keep the look of your website fresh. Web Maintenance is a process of regularly updating and modifying the website with fresh content about your products, offerings, seasonal packages, and more in order to keep users coming back.

Do you have a limit on the amount of updates you'll make?

There is no firm limit. The needs of each client are determined individually and maintenance contracts are developed accordingly. Often the CMS (Content management system) we employ will give you all the ability you need to keep your website updated.

What is web redesign?

Web redesign is a process of redesigning an existing webpage to improve its visual appeal, credibility, and overall design by concentrating on functionality, navigation, graphic presentation, download time, and search engine optimization. The primary reason for most of the redesigns we do is mobile compatibility and better usability.

What is a content management system (CMS)?

CMS stands for Content Management System. CMS is designed to simplify the publication of web content to websites and incorporate changes instantly using any computer with an internet connection. Additionally, CMS allows content creators to easily edit and organize a website in a collaborative manner.

What is WordPress?

WordPress is an open-source CMS, often used as a framework on which websites and blogs are built. WordPress can also be used to build custom applications and workflows as needed.

What is the role of CSS in Web design?

CSS stands for Cascading Style Sheets. CSS allows web designers to attach styles (fonts, colors, size, margins, etc.) to HTML documents. It works like a template allowing web developers to define a style for the complete site. In the past, websites were built using tables, but now all websites are built using pure CSS layouts for better usability and compatibility with mobile devices. All Pulse sites are Pure CSS sites.

How will I get information about the progress?

As a part of our process, we will assign a project manager to your website. This person will become a Single Point of Contact for you. He or she will work with you and your team to ensure all requests are processed efficiently.

How do I get people to visit my web site?

The best way to do this is to ensure your website ranks well on major search engines. Pulse can help you achieve this by formulating a Search Engine Optimization plan for your website.

How do I get my website listed in search engines?

As per the current web promotion strategies, our SEO professionals optimize your website and then submit it to Google and other search engines, where it then appears in the listings.

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