Our specialized marketing teams work to increase your conversions, repeat traffic, and expand your online visibility.

Going beyond rankings, our Digital Marketing team emphasizes on proving you with complete Online Marketing Solutions to help you increase your online visibility, build a brand reputation and lay the foundation for business growth.

The internet is a massive maze of websites, and in order to stand out, attract visitors and convert them into loyal customers you will require strategic planning as well as the use of marketing techniques that can help you cut through the competition to create an unbeatable online ‘presence’. Our team of experts can help you formulate some of the key traffic generation strategies and drive quality traffic to your website.

We begin with a thorough evaluation of your website and perform a keyword research so that all our marketing efforts are highly targeted to carve your niche and improve your brand value. Our marketing techniques are a mix of Search Engine Optimization (SEO), Pay Per Click (PPC), Search Engine Marketing (SEM) and Web Analytics Services to achieve the best results for your business.

Search Engine Optimization (SEO) is essential for those businesses that are looking for a competitive advantage in search results. It entails all the essential optimization of on-page content, design and HTML along with off-page content distribution strategies to drive traffic and help improve conversion rates. Online advertising and PPC are the most effective means to reach out to a targeted set of customers. Our team puts together a marketing campaign that is customized to your nature of business so that you get maximum returns on your investment. With Web Analytics Services, we ensure that you have all the data that is necessary to build a successful marketing campaign.

Our Online Marketing Process

Planning and strategizing
Every business is different. Our very first step is to analyze your industry vertical, understand your business, its unique marketing requirements and study the competitive landscape. Our internet marketing professionals perform an extensive research that includes the study of the data from your site’s analytics, backlink portfolio analysis, keyword research, competitor analysis and lots more. All this data is then used to develop an outline of the marketing campaign.

Quality Traffic
There is a significant difference between high volumes of traffic and ‘quality’ traffic. Our marketing efforts are directed towards driving quality traffic to your website – essentially, the users who are most likely to use your products or services are targeted. In this way, we can ensure that the traffic we drive to your business will most likely engage with your website and take action and eventually convert.

Conversions and Customer Retention
Driving traffic to your site is of no use unless the website is optimized to give these users what they expect and more. The user experience and interaction with your site decide whether the visitor stays or browses away. Our marketing experts help optimize your website to ensure that there is an appropriate ‘call to action’ such as a form to fill or a purchase button or some other desired action. These are essential elements to improve conversion rates. A customer must not be lost once he has successfully landed on your page. On the other hand, it is also important to keep constant communication with your existing customers. Our marketing experts ensure this by using re-marketing and other techniques.

Our Online Marketing Solutions Include:

  • SEO Consulting – During a consultation, our professionals examine your website, provide expert analysis and provide you with detailed reports on how to fix issues if any.
  • Keyword Research – Keywords are by far the most important elements of online marketing. We perform a thorough keyword research to ensure that all marketing efforts are highly targeted to your potential market. Selecting the right keywords ensure that your business gets its deserved rankings, visibility and presence online.
  • Current rankings analysis – Initially, we monitor your website’s current rankings in all the major search engines. We create a list of keywords that your customers most commonly use to ‘find’ your business online. These keywords are then used as the basis for all online campaigns.
  • On-page Optimization – A detailed audit of your website is carried out to identify issues such as broken links, sparse content or the use of relevant keywords, etc. Fixing these on-page issues is a priority, and we ensure that this is the very first step in the process. We also ensure that images, videos and content is optimized as per the general SEO guidelines.
  • Link Profiles – Building a quality link profile is one of the most important parts of building an online reputation. We devise techniques that attract quality backlinks to your website to give your site appropriate exposure. Removing toxic links that are potentially damaging to your site’s reputation and ranking is also a part of the process.
  • Web Analytics – We analyse your website with the help of powerful tools such as Google Analytics etc. and prepare detailed reports that provide you with insights into the current status of your site, future opportunities and potential pitfalls. Competitor analysis, target audience and market share provides enough data to formulate a long term strategy for your business. We also make recommendations such as changes in web design, keywords or content.
  • Reputation Management – Reputation management is an essential component of all forms of marketing. With online marketing, building a brand and maintaining its reputation is of utmost importance. Our team ensures that your business gets optimum exposure in all the right places online to build a strong brand.

Our highly customized internet marketing and search engine optimization services ensure that your business achieves the best possible results. We work with small, medium and large businesses and adopt a strategy that is suitable for your unique requirements so as to increase your conversions, drive greater traffic and improve your online visibility. Our specialized marketing team helps generate leads that can be converted into loyal customers.

As more and more customers rely on the internet to make purchases, we ensure that your business is at the forefront, is easily accessible and approachable to these customers.

For more information and consultation, please feel free to contact us.

Schedule a Free Consult

  • This field is for validation purposes and should be left unchanged.

Online Marketing Related Blog

Can responding to reviews improve paid-search conversion rates?

Mastering the art of online reviews can be a challenging task. If you want to convey your commitment to providing exceptional customer service, you have to ask for reviews, be specific about how you ask, and also regularly respond to reviews. The bottom line is that it takes a lot of hard work to manage your online reputation and garner positive feedback. So, is it worth to put all the hard just to receive better reviews from your users? And can responding to reviews really lead to better paid-search conversion rates and eventually more sales? Consider the below facts A popular digital marketing agency, Location3 conducted a study over the period of 32 months, studying more than 32,000 reviews, and 16 months of historical AdWords campaign to understand if there is a correlation between quality of user reviews and replies to paid search performance. It was discovered that positive and higher ratings have a direct correlation with higher-paid search performance. Not surprisingly, the study also reveals that the higher the star rating is, the higher the conversion rate grows. Reviews with the average of 3.31 stars had a conversion rate of 10.42%. Reviews averaging 4.96 stars had a conversion rate of 12.83%. This means that there is almost 23% increase in the conversion rate! But, does the frequency of review replies have a relation to paid search performance? Yes, it was discovered that there is a strong correlation between review replies and the paid search conversion rate. Locations with the highest reply rate of 8.13% averaged a conversion rate of 13.86% Locations with the lowest reply rate of 5.73%...

4 Tips to Make Cloud Application Development Simpler

The global public cloud market is estimated to grow at 25% and top more than $190 billion in 2018 from just $87 billion in 2015. This trend clearly suggests that cloud-based applications are the hottest trend currently, and developers need to keep up with the technological advances taking place in the cloud architecture. Here are four tips to help make cloud application development simpler: Understand the integration challenges Today, an application can consist of several thousand modules that interact with one another. Tracing these connections and to understand what is connected to what can be challenging. Your planning process should encompass the on-planning resources and infrastructure that your company or supplier has, and this has to be coordinated with the apps scheduled to be moved to the cloud, especially when working with public cloud services. Watch your system resources Another problem is the unknowingly waste of resources on cloud service fees. Cloud-based applications are dynamic in nature, and system configuration is perpetually in fluctuation. A virtual machine that is allocated for a test just for a day can still be running months later. You need to pay for the electricity to keep your servers running, but that might not increase your operating expenses substantially. However, usage-based metering on leased virtual machine resources can quickly add up to your mounting bills. Thus, it becomes necessary to take necessary steps to mitigate these potential costs. Performance issues Initially, cloud applications ran only on a few computers, making it easy to identify any performance bottleneck. However, today cloud services run on multiple servers in massive data centers. Sometimes, 10,000 miles of cable...

2-factor authentication for your web app using Google authentication

With every hack, every breach, every lost or stolen phone, online users experience a similar feeling: How do I enhance my online security? Usernames and passwords – no matter how unique they might be – are not poised to protecting your accounts and devices anymore. What’s even worse, more than 65% of users use the same password everywhere, making it incredibly easy for hackers to breach your account. So, the question arises, what you can do to enhance your online application security? We often use Google authentication as a Gmail address is so ubiquitous, web applications can send users to google to authenticate their identity, users who have 2-factor authentication enabled to get into the app only when they authenticate using their Google accounts. Google Authenticator offers you an extra layer of protection, in addition to passwords, to drastically reduce the chance of a security breach in your web application. What is Google Authenticator and how does it work? Google Authenticator is a popular, free mobile security application based on two-factor authentication (2FA) that works to verify user identities before granting them access to websites and services. To access any website or web-based services, the user needs to type his normal username and password. Once done, the user then enters the code, typically a six-digit password that is delivered to their smartphone triggered by the login and is sent to the phone via text, voice call, or the mobile app. If the user has a security key, it can be inserted into the computer’s USB port. The code received on your phone is explicitly created for your account and...

Startups Need Digital Marketing Solutions for Quicker Growth

The speedy growth of modern businesses today can be attributed to their quick adoption of online marketing solutions. Now that technology has effectively penetrated all parts of life and made consumers extremely dependent on their computers and devices, any business that is yet to embrace digital marketing is definitely missing out on the opportunities for growth that it offers. Too often, small businesses and startups fail to maximize online marketing simply because they don’t know where to start. If you are a business owner wishing to tap into the power of digital marketing you’ve come to the right place. Here, we explain exactly how and why online marketing solutions is the way of the future for businesses who want to succeed and grow in this increasingly digital market: Digital marketing means more consistent branding – Online marketing solutions present unique opportunities for your small business and startups to create and promote a consistent brand image. Consider large and well-established corporations whose names, slogans, and logos are synonymous to their brand. This is the kind of power that online marketing provides businesses, leveling the playing field, so you too, can share consistent messages across all possible online platforms. Digital marketing bridges the ever-vast branding gap between large brands and small business startups. Online marketing expands customer reach – The digital age provides businesses with more opportunities for increasing and the capability to enhance customer acquisition, interaction, and retention. In the digital age, the expectation for deep engagement among consumers is high. People want meaningful interactions with the brands that they love, and thus demand active relationships. Online marketing solutions give...

4 Ways Cloud Computing Helps Health Care Industry save Time and Money

Cloud computing has carved a niche for itself and has begun to transform how many industries work, including the healthcare industry. SAAS development is all set to change how healthcare industries will work today and tomorrow. Here is how SAAS developments can help save time and money for the healthcare industry: Agility Cloud computing enables healthcare providers to adopt agile business models, offer cost-effective services, develop new capabilities, and share information across the different areas of the healthcare industry. The need to manage different customers has increased the demand for flexible systems for offering better services. Unleashes the Potential of Big Data Medical data gathered by healthcare industry is usually complex, massive, and difficult to store. Big data has the capability of handling the massive chunks of voluminous data and has the potential to improve healthcare and reduce overall expenditures. Big data allows doctors to compare information of patients for better treatment, extract insights from datasets, and make informed decisions. Availability of Healthcare Services at Remote Locations The SAAS development is capable of integrating with the modern technologies and offers the best possible long distance patient care. Providing reliable and trustworthy health care services to a remote location with the help of cloud computing is one more area that helps healthcare to save time and money spent on patient care. With various applications on the smartphones, both doctors and patients can be in regular touch, thereby saving time and money while providing crucial health care at the moment of crisis. Collaboration with Patients With SAAS development, patient records can be accessed anywhere, anytime by healthcare professionals, saving time for...