Our specialized marketing teams work to increase your conversions, repeat traffic, and expand your online visibility.

Going beyond rankings, our Digital Marketing team emphasizes providing you with complete Digital Marketing Solutions to help you increase your online visibility, build a brand reputation, and lay the foundation for business growth. Our specialized marketing teams work to increase your conversions, repeat traffic, and expand your online visibility.

Pulse Solutions leverages our digital experience, creative talent and analytics expertise to build digital marketing strategies that deliver proven results. Our experienced team blends the art and science of strategy, discovering new opportunities through actionable insights and powerful storytelling. Our team puts together a marketing campaign customized to the nature of your business to get maximum returns on your investment.

Our Digital Marketing Process

Personalized Audit

Every business is different. Our very first step is to analyze your industry vertical, understand your business, its unique marketing requirements, and study the competitive landscape. Our marketing auditors perform extensive research that includes studying the data from your site’s analytics, backlink portfolio analysis, keyword research, competitor analysis, and lots more. All this data is then used to develop an outline of your marketing campaign.

Report & Optimize

It can be easy to get bogged down in overly complicated reports and miss the big picture. At Pulse, we create custom templates to generate easy-to-read reports, offering complete insights into your performance that will become the heartbeat of acquiring customers, isolating trends and behaviors, and letting you visualize the most crucial data in real-time.

Customized Planning

Our digital marketing company takes a holistic approach to strategies for your digital campaigns. We review your current digital strategy, set key performance indicators (KPIs), and create a structured marketing framework that optimizes all your digital touchpoints.

PPC Advertising

When done perfectly, pay-per-click marketing can help generate brand recognition, drive significant traffic to your site, and increase revenue. Our PPC marketing team makes data-driven decisions, continually optimizes your online campaigns, and looks at your entire funnel to turn visits into sales.

Social Media Marketing

With many social media platforms available (Facebook, Instagram, Twitter, LinkedIn), it can be daunting to choose the right platform and correct strategy for your business. That’s where our social media marketing services step in. Pulse Solutions digital marketing series removes the complexities of social media for business owners and lets you focus on what you do best – running your business.

Video Creation and Marketing

Video has the power to engage and hold the attention of your customers like no other type of content. Pulse Solutions offers video marketing services by creating compelling videos with the potential to go viral, expand the customer base, and build your brand reputation. Our cost-effective video production capabilities help you make great-looking videos and stay on budget.

Our Digital Marketing Solutions Include:

  • SEO Consulting – During a consultation, our professionals examine your website, provide expert analysis and provide you with detailed reports on how to fix issues if any.
  • Keyword Research – Keywords are by far the most important elements of digital marketing. We perform thorough keyword research to ensure that all marketing efforts are highly targeted to your potential market, selecting the right keywords to ensure that your business gets its deserved rankings, visibility and presence online.
  • Current Rankings Analysis – Initially, we monitor your website’s current rankings in all the major search engines. We create a list of keywords that your customers most commonly use to ‘find’ your business online. These keywords are then used as the basis for all online campaigns.
  • On-Page Optimization – A detailed audit of your website is carried out to identify issues such as broken links, sparse content or the use of relevant keywords, etc. Fixing these on-page issues is a priority, and we ensure that this is the very first step in the process. We also ensure that images, videos and content is optimized as per the general SEO guidelines.
  • Link Profiles – Building a quality link profile is one of the most important parts of building an online reputation. We devise techniques that attract quality backlinks to your website to give your site appropriate exposure. Removing toxic links that are potentially damaging to your site’s reputation and ranking is also a part of the process.
  • Web Analytics – We analyse your website with the help of powerful tools such as Google Analytics etc. and prepare detailed reports that provide you with insights into the current status of your site, future opportunities and potential pitfalls. Competitor analysis, target audience and market share provide enough data to formulate a long term strategy for your business. We also make recommendations such as changes in web design, keywords or content.
  • Reputation Management – Reputation management is an essential component of all forms of marketing. With digital marketing, building a brand and maintaining its reputation is of utmost importance. Our team ensures that your business gets optimum exposure in all the right places online to build a strong brand.

Our highly customized internet marketing and search engine optimization services ensure that your business achieves the best possible results. We work with small, medium and large businesses and adopt a strategy that is suitable for your unique requirements to increase your conversions, drive greater traffic and improve your online visibility. Our specialized marketing team helps generate leads that can be converted into loyal customers.

As more and more customers rely on the internet to make purchases, we ensure that your business is at the forefront, is easily accessible and approachable to these customers.

For more information and consultation, please feel free to contact us.

How We Work

  • Analysis – To provide a comprehensive marketing plan for your specific business needs, we begin our evaluation with a range of probing questions such as – What are you promoting or selling? Who is your target market or buyers? How do you currently gain customers? Once we have the data, we begin formulating a proposal on how to increase your digital value, along with a plan on how to achieve it.
  • Competitor Analysis – We take your competition very seriously. Understanding your competitors’ strengths and weaknesses, how they are placed in the market, and ultimately discovering the unique opportunities that make you stand out from here is the key to delivering a digital campaign that’s above the rest.
  • Audience Research – We focus on your audience’s wants and how they want to navigate your digital experience. We do this by identifying who your audience is, what they deserve, and what will make them tick. Understanding a range of inputs, including user testing, analytics, social listing data, and information from clients, we deliver in-depth audience research.
  • Building A Strategy – Our team of strategists, design, UX, and creative writers all come together to prepare a strategy that fits within your line of action and your budget.
  • Presentation & Implementation – Finally, we present the strategy to our client and explain the reasons behind choosing the strategy. We wait for the client to approve the strategy, ready to offer clarity and answer questions, and eventually plan the next steps to start the wheels in motion.

FAQs

What is digital marketing?

Digital marketing is a marketing strategy used to promote, advertise and market both products and services online according to the company’s specific requirements.

What digital marketing techniques does your company offer?

At Pulse, we offer the following digital marketing techniques:

  • Pay Per Click
  • Search Engine Optimization
  • Web Analytics

How do you work with your clients?

The Digital Marketing team works together with the client to devise a comprehensive strategy for their business. All decisions are made by the client with full cooperation from our marketing experts.

What’s the difference between SEO and PPC?

The process of using keywords and tails to increase the ranking of a website on a search engine is called Search Engine Optimization (SEO). A pay-per-click (PPC) process requires an advertisement being placed for a website on the search result, wherein you pay for each click received.

How can you my site rank first in Google?

Google uses various algorithms to match the best search results for keywords, ranking them according to the overall content of the site. Pulse uses three methods to help our clients achieve the closest content and keyword match and gain the highest search engine rankings. This includes well-written and fully optimized content, proper keyword selection, and the number of links online that will lead back to your site.

How long does it take for digital marketing campaigns to show results?

If you choose to use a PPC campaign you gain instant results, alternatively, if you use an SEO approach it can take a few months before you see results, taking into account the various search engines’ criteria.

What is link popularity?

The number of popular websites that use a link of your website is measured as link popularity. The more websites you are linked to, the more credible you become, thus increasing your rank in search engines.

Are there any invisible changes made by Pulse on my web pages?

Pulse recommends adding meta tags for each web page. Other than that, there are no further invisible changes made.

What are meta tags?

Each web page must display a description of the content on the page, including keywords, so that the page can be catalogued by search engines. This information is placed under the HTML page header and is called meta tags.

What is Web Analytics?

To accurately gauge the impact of a website, it must be measured and analyzed for usage, traffic, and optimization, with all the data collected and reported on in the web analytics.  This allows you to assess the productivity of your site and understand what changes, if any, need to be made to increase marketing growth.

Are there regular progress reports with details on tasks and time logs?

Pulse provides a monthly report, including detailed comparison charts of prior and present rankings for keywords targeted, along with all completed tasks.

What type of web pages do you work on?

At Pulse we can improve your SEO rankings, irrespective of the technology or programming language used, enabling you to achieve high rankings in search engines.

Do you employ tactics involving Social Networking?

Yes, this is an effective tactic that we employ, by gathering links from social networking websites whenever possible.

Will you be creating and maintaining blogs?

Yes, Pulse creates and maintains the development of blogs, optimizing their SEO performance on a monthly basis, until the process management ends and the passwords are handed over to the client.

Is each change documented?

All changes are documented in full and presented to the client for approval before any changes are implemented.

How much is the total cost of services?

This depends greatly on the services you require and the type of package you prefer. Once you have decided on what you want you can get an accurate quotation.

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