If your customers cannot find you on the internet, your business practically does not exist. Search engines are one way in which your customers will search for your products and services. Well, search engines are smart – but they still need some help to understand your website. This is exactly why you need to optimize it in such a way that search engine algorithms can understand exactly what your business is about. That’s not all. The real purpose of optimization is to create a great user experience for your visitors and potential customers. Search Engine Optimization (SEO) helps you present your website appropriately for search engines (to rank) and for your visitors to understand and engage.

Search Engine Optimization (SEO) is a dynamic field and our team of experts has designed a strategic process to give your business a powerful push and improve your rankings.

Our SEO process:

Initial Analysis

Before we take on search engine optimization, we thoroughly analyze your site and your business. We believe that it’s important for any kind of marketing campaign to understand the geographic spread of your business, the prospect demographic, the size of the competition and the latest industry trends. We also analyze your website for the keywords used, and other SEO factors. Finally we create a baseline for the current website and build out SEO strategy around this.

Strategy

Our team then creates a comprehensive SEO strategy that includes on-site elements such as optimization of the website code, navigation, page structure, tags, headers, HTML code, rich tags, internal links, sitemaps and more. Off-site strategies are outlined in this phase too such as, link building, content distribution and press releases.

On-page Optimization

Implementing on-page optimization encompasses edits to the website code and changes to the other website elements such as meta information, canonical tags, no-follow links, and internal links. It also includes changes to site-wide elements like a domain’s robots.txt file and sitemaps.  We ensure that a Google Analytics account is set up, and the domain’s connected Google Webmaster Tools account is linked. This ensures that we have accurate measurable factors configured to track your ranking and overall SEO success.

Off-page Optimization

We then create a content strategy to ensure that your website gets the exposure it deserves. This usually includes blogs, articles, press releases, news, and industry channels in an effort to increase exposure of content and links back to your website.

Reporting

Finally, we ensure that we provide you with regular reporting about the performance of your website along with goal tracking and adjust the project plan according to the most recent numbers.

We understand that SEO is a continuous process and requires consistent efforts. Our endeavor is not only to provide your business with the initial traffic, but also ensure that your business gets valuable leads to grow.

Our Search Engine Optimization Service Includes:

SEO analysis – We help you understand your current standing among the competitors and analyze your site to ensure it has all the necessary SEO elements configured.

Keyword research – We analyze relevant keywords, competitor keyword ranking and user search behavior to help your site select the right keywords for SEO.

SEO audits – We run audits to ensure that your website’s on page data is optimized as per SEO guidelines and identify areas for improvement.

Competitor analysis – What’s a business without competitors? Our analysts ensure that they thoroughly research your competition and create your SEO strategy accordingly.

Measure results – Our Search Engine Optimization Services ensure that you get measurable output and understand how your website rankings and visibility improved.

Not sure about your Search Engine Optimization (SEO) budget? We’ll help you define custom needs and devise a strategy for long-term success. Contact us today to see how we can help you make the most out of your internet marketing budget.

 

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Search Engine Optimization