Meet the client
Bink Inks is a fresh, new inkjet ink brand created for customers who are tired of paying super-high prices for their printer ink. The company follows rigid quality assurance standards coupled with the latest technologies, making them an affordable option for various industries.
Need
Looking to expand into new markets and increase their customer base, Bink Inks approached Pulse Solutions to help with their ecommerce website. Bink Inks primary goals for their updated ecommerce included:
- Designing a responsive design to ensure that the site works effectively on all handheld devices.
- Rethinking the navigation for more user-centric browsing to help increase sales.
- Adding new design elements to declutter the website.
- Recoding all site templates to improve site speed and simplify ongoing maintenance.
Solution
Pulse Solutions worked closely with Bink Inks to plan, design, and develop a new, cutting-edge user interface and a better online experience that their customers will love. To have the website mirror the brand image, we strove to create a fluid, uninterrupted flow that balances the technology with intuitive user experience. Here are some of the features we added to the website:
- The new design and architecture make it easier for users to find information and inquire for more.
- Designed a responsive design so users will have the best experience on whatever screen they view the website.
- The new design allows customers to add products to the cart directly from the listing pages.
- Added Order Tracking tool to monitor online orders and shipments and communicate the order status to customers at any point in time – helping to enhance the customer experience.
- Advanced product filtering by ‘Inks by Brands’ and ‘Inks by Printer’ allows users to narrow down a set of products to meet their needs.
- Added ‘Compare Products’ functionality to help shoppers make educated decisions on the fly.
- Added TrustWave-Compliance with PCI DSS to help elevate security posture and streamline the compliance process.
Results
Starting immediately after the launch of the website, Bink Inks reported extremely positive feedback. Since the release of the new site, Bink Inks have received more traffic to the website, leading to increased leads and conversions. The new website offers a fresh and easy-to-navigate user experience while providing a clear path for users to browse and buy Bink Inks products. Early results show increased search rankings and a steady increase in quality leads.
We craft custom ecommerce websites that drive engagement, boost online presence and credibility, and improve reach. Want to know more? Contact us today.