Case Study: Custom WordPress E-Commerce Website for RN New Grads

About the Client

RN New Grads is a dedicated platform offering a range of nursing apparel, educational resources, and essential tools such as best-seller ER cheat sheets. The platform aims to support nursing students and professionals by providing them with the resources required to succeed in their careers. The client was looking for a comprehensive solution to enhance their online presence and streamline the sales and distribution of their products and educational materials.

Need

The client had previously engaged with Godaddy to develop their website but was dissatisfied with the designs, timelines, and lack of updates due to resource constraints. They needed a reliable solution to create a custom WordPress eCommerce website that would serve as an online shop for nursing apparel, educational resources, and more. Their specific requirements included:

1. An online shop for nursing apparel, educational resources, and ER cheat sheets.
2. A section for online courses and educational resources, including:
   1. Educational nursing skits and study notes.
   2. Online courses with downloadable PDF materials and online videos for users to view and learn.
   3. Forums for registered users to post comments and open topics for discussion.
   4. A newsletter subscription functionality to keep users informed and engaged.
3. An Instagram feed displaying videos and photos to showcase their products and engage with their audience.
4. Free resources are available for download in exchange for email addresses, helping to grow their email list and provide value to their users.

Solution

Pulse Solutions took on the challenge and designed a comprehensive eCommerce website that met all the client’s requirements. The unique features of the project included:

1. Development of an online shop that allowed users to easily browse and purchase nursing apparel, educational resources, and ER cheat sheets.
2. Integration of online courses, enabling registered and purchased users to access downloadable PDF materials and online videos. This feature was crucial as it provided a platform for users to continue their education and improve their nursing skills.
3. Implementation of forums where registered users could post comments, start discussions, and engage with the community. This feature fostered a sense of community among users and allowed them to share knowledge and experiences.
4. Setup of a newsletter subscription functionality, enabling the client to keep their users informed about new products, courses, and updates.
5. Embedding an Instagram feed that displayed videos and photos helped showcase the client’s products and create a visually appealing website.
6. Provision of free downloadable resources in exchange for email addresses. This feature was designed to attract more users to the website, grow the client’s email list, and provide value to their audience.

The project faced several challenges, particularly in integrating online courses. Ensuring registered and purchased users could easily access course materials and online videos required careful planning and execution. Despite these challenges, Pulse Solutions delivered a fully functional eCommerce website within 8 to 10 weeks, provided content was readily available and design approvals were swift.

Conclusion

The project successfully demonstrated Pulse Solutions’ capability to deliver custom WordPress eCommerce solutions. The new website met the client’s requirements and provided a robust platform for ongoing sales and user engagement. RN New Grads now has a comprehensive online presence that supports its business goals and provides value to its users.

Pulse Solutions offers various services, including web development, eCommerce solutions, and digital marketing. For more information on how Pulse Solutions can help your business grow, contact us today.