Most stores do not have a traffic problem. They have a conversion problem. These benchmarks show how much revenue is recoverable when you improve the experience for the visitors you already have.
More Revenue From the Traffic You Already Have
70%
Average cart abandonment
Baymard Institute, 2025 (49-study average)
35%
Conversion lift from checkout design
Baymard Institute, large-site checkout research
8.4%
More conversions per 0.1s faster
Deloitte, Milliseconds Make Millions
10-15%
Revenue lift from personalization
McKinsey, Next in Personalization
Turn more of your store's visitors into buyers
Pulse Software Solutions LLC is a Denver, Colorado software company, and we have built ecommerce systems since 2000. Over 25 years and hundreds of stores, we have learned that growth rarely comes from more traffic alone. It comes from converting more of the visitors you already pay to reach.
Ecommerce Growth and Optimization is the engineering side of that work. We measure where shoppers drop off, fix the friction, speed up your pages, sharpen your merchandising, and test every change against real revenue. Whether you run a custom store or one of thousands of Shopify and WooCommerce shops, the goal is the same: a measurable lift in conversion rate, average order value, and customer lifetime value.
We serve merchants across the entire United States, from boutique stores to multi-million-dollar catalogs, and we treat optimization as a continuous program, not a one-time project.
What we optimize across your store
Six focused practice areas that work independently or as a coordinated growth program. Each one is tied to a metric you can see in your reporting.
Conversion Rate Optimization
We map your funnel, find where shoppers stall, and run structured conversion rate optimization tests so every change is proven against revenue, not opinion.
Checkout and Cart Recovery
Fewer form fields, prominent guest checkout, trusted payment options, and timely recovery flows. Small changes here have the largest dollar impact on most stores.
Site Speed and Performance
We tune Core Web Vitals, images, scripts, and hosting, and back it with performance and load testing so your pages stay fast under real traffic.
Merchandising and Product Discovery
Better site search, filtering, category logic, and personalized recommendations that surface the right products and lift average order value.
Traffic Quality and Efficiency
We improve organic visibility and the efficiency of your paid campaigns so the traffic arriving on your store is more likely to convert.
Analytics and Experimentation
Clean GA4 tracking, clear dashboards, and a disciplined testing program so you always know what is working and why.
What better optimization delivers
Every engagement is built around outcomes you can measure in your own reporting, not vanity metrics.
- Higher conversion rate from the traffic you already have
- Lower cart abandonment and real recovered revenue
- Faster pages that hold shoppers and raise average order value
- Smarter merchandising that surfaces the products people want
- Better search visibility and more efficient ad spend
- Clean data and dashboards you can actually act on
What we touch first
When we start, we look at the parts of the store where small improvements move the most revenue. These are usually the first areas we audit.
- Product and category pages
- Checkout and payment flow
- Site search and product filtering
- Page speed and Core Web Vitals
- Email, retention, and loyalty
How our optimization program works
A clear, repeatable loop that turns guesses into measured gains.
Audit and Baseline
We review your analytics, map the full purchase funnel, and benchmark conversion rate, page speed, and average order value so every later result is measured against a real starting point.
Prioritize Opportunities
We score every opportunity by likely revenue impact against the effort to ship it, then build a roadmap that tackles the highest-value fixes first.
Hypothesize and Design
Each change starts as a clear hypothesis about shopper behavior. We design the UX, merchandising, or checkout change and define exactly what success looks like before we build.
Build and Implement
We ship the change cleanly on your platform, wire up any integrations and APIs it depends on, and confirm tracking is accurate so the test data can be trusted.
Test and Measure
We run A/B or split tests, watch for statistical significance, and read the results against revenue. Winners are kept, losers are rolled back, and every test teaches us something about your customers.
Scale and Sustain
Winning changes are rolled out site-wide and the cycle repeats. Optimization is continuous, so the gains compound month over month instead of fading after a single project.
This is a proven loop refined over hundreds of ecommerce projects. It keeps the work honest: every decision is grounded in your data, and every dollar of effort is aimed at measurable growth.
Flexible Engagement Models
Start small with an audit or run a full growth team. Most clients begin with a sprint and move to a retainer once the first wins are proven.
CRO and Growth Audit
A fixed-scope diagnostic of your funnel, page speed, and merchandising. You get a prioritized list of the highest-impact opportunities, with no commitment beyond the audit.
Optimization Sprint
A focused four to six week engagement that ships the top opportunities from the audit and proves the lift with structured testing.
Growth Retainer
An ongoing monthly program of testing, merchandising, and performance work. Best for stores that want compounding gains and a steady experimentation cadence.
Full Growth Program
End-to-end optimization combined with integrations, analytics, and paid and organic traffic work, run as one coordinated growth team.
FAQs
What is the difference between ecommerce development and ecommerce optimization?
Development builds or rebuilds the store itself. Optimization improves how an existing store performs, which means lifting conversion rate, speed, and average order value. If you need a new platform, our custom ecommerce development team handles that. If your store works but underperforms, optimization is the right starting point.
How quickly will we see results?
It depends on your traffic volume and where the friction is. Quick wins like checkout and page-speed fixes often show measurable lift within the first few weeks. Test-driven gains take longer because each change needs enough traffic to reach statistical significance, which is why we prioritize high-traffic pages first.
Do you work with our existing platform?
Yes. We optimize stores on most major platforms, including Shopify and WooCommerce, Magento, and custom builds. We meet your store where it is rather than asking you to replatform.
How much does site speed really affect sales?
A lot. Deloitte’s Milliseconds Make Millions study found that a 0.1 second improvement in mobile site speed increased retail conversions by 8.4% and average order value by 9.2%. Speed is one of the most reliable levers we have, so it is almost always part of an optimization program.
Can you improve our traffic as well as our conversion rate?
Yes. We can pair on-site optimization with paid advertising and marketing automation and CRM work so that better traffic and a better store reinforce each other. Many clients see the strongest results when both move together.
How do you measure success?
Against your revenue, not vanity metrics. Before we start, we set baselines for conversion rate, average order value, and key funnel steps, then report on those numbers throughout the engagement. Every test result is read in terms of dollars, so you always know the return on the work.
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Since 1998, Pulse Software Solutions has delivered over 5,000 solutions worldwide, with operational excellence at the core of our work culture.
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