So much of our lives today revolves around the internet. It’s where we read our news, talk with friends, share photos with family, and even conduct business. It has therefore become inevitable that brand reputation is now occurring mostly online.

It’s the hope of every business that their online reputation is a positive one, but unfortunately, that isn’t always the case. You’ve worked hard to get your business where it is today, and the last thing you want is for bad reviews left by customers or negative interactions on social media platforms to ruin the reputation of your brand.

Our online reputation management team are proven experts in establishing and leaving a positive footprint online for your brand. With more than 9 years of experience, we offer ORM services to a diverse list of clients, both local and international.

What is Brand Reputation Management?

Your online reputation is not a reflection of who you are, but instead are the opinions other people form about you and who you are as a company. In today’s modern digital world, your reputation is mostly based on what computerized systems say about you rather than actual in-person experiences. The goal of online reputation management, or ORM, services is to shape the public perception of you or your business in a positive way.

You might be quite surprised at how little control your company actually has over your online reputation.

Your brand deserves a better reputation and our brand reputation management team works with you to influence how other people perceive you online.

What is the difference between SEO and ORM?

The biggest difference between SEO (search engine optimization) and ORM is their purposes.
SEO uses search engine optimization techniques, like the use of keywords, to create content that can easily be found online. ORM on the other hand involves strategies and techniques to build positive likability and trustworthiness for you, your business, or your brand online.

Pulse is an experienced ORM services provider

With over 9 years of experience in online reputation management, we understand that your online reputation has a major impact on your business. Whether you are a large or small company, we work hard to establish a picture of your business that truly reflects the values and goals of your brand.

We help you take control of the online conversation through techniques and strategies that ensure people find the right information when they look for you on the Internet. We use actual, positive reviews from your clients and customers. Unfortunately, you can’t please all the people all the time, and there will be occasions when someone leaves a negative review about you online. We will work with you to help resolve negative reviews, helping to build a more positive online reputation for you.

Our goal is to establish a positive image of your brand, repair any existing damage to your online reputation, and protect your business from any damage in the future.

After an in-depth and thorough audit of your online presence, we will prepare a personalized ORM plan of action, a list of targets to be achieved, and a plan for ongoing action. Contact us today and let’s get started on building a great online presence for your brand!

Simple 9 Step Process

Online Reputation Research

The very first step in a reputation management campaign is a thorough, extensive research phase. We begin by identifying the top search terms and phrases for you or your company. These phrases can include key titles, services, products, name variations, and any other terms and phrases that searchers commonly associate with you or your type of business. We also look at how your competitors are ranking and what they are doing to successfully push them up in search rankings.

Audit of Positives vs Negatives

It’s important to know what people are saying about you online. We do a thorough audit of the online presence of you and your brand. We then work to stay on message with your brand by highlighting the positives, and respond to or remove negative reviews and feedback helping to establish a good reputation online for your business.

Content Strategy

We conduct an extensive analysis of all text on your website to find out what is working for you and what isn’t. We also compare content from your competitors to find out if their reputation is better and why, and then work out solutions for better content creation in stages. This will result in a better user experience, building a stronger online reputation. Your content strategy will include things like on page blog posts and guest blogs, social media postings, and off site articles and press releases.

Diffusing Negatives

Unfortunately, negative online reviews are a part of every business. It is how you respond to those negative reviews however, that can build or destroy the reputation of your brand. We work with you to resolve any negative reviews left by users online, thereby diffusing a situation that could cause damage to your online reputation.

Promoting Positives

Most consumers today depend on online company reviews when making choices about products and services they are interested in purchasing or trying. It’s important to highlight positive company reviews from actual customers in order to build a very positive online reputation for you and your brand.

Blogging to Build Your Brand

One of the most important, but time consuming aspects of building a good online reputation is content creation. We present you with suggestions for blog subjects and content recommendations for your approval and feedback. We then establish a content calendar to publish each piece of approved content to the appropriate target locale.

Connecting with Social Media

Social media is a great way to build the online presence, influence and reputation of you or your brand. Positive social media interactions boost your brand reputation efforts by building trustworthiness and increasing your ranking. We establish a comprehensive plan for social media posting and link building to further build on your content campaign.

Quick Responses to Both Negative and Positive Online Chatter

The last thing you want to do when building a positive online reputation is to become complacent. It’s important that all customer feedback is addressed quickly...regardless of whether it’s positive or negative. We are your first line of defense against slights or misinformation from possible competitors. Also, customers and clients will feel that they matter when you respond to their feedback.

Monthly Monitoring of Online Reputation

Building a good online reputation is essential, but you must also maintain it. If you ignore it, you may suddenly find that the traffic to your website and your page rankings are dropping dramatically. That is why online reputation management has become such an important aspect in brand campaigns for businesses. We have the experience and knowledge to take the steps and actions needed to keep you and your company relevant in an ever increasing market.

Success Stories

logo

More positive reviews added in 6 months

+265

new positive reviews in 6 months

+20X

more positive reviews added in 6 months

We designed a review generation strategy to get honest online reviews from satisfied customers for Alpha Dental Clinic.

customsoftwarelab_logo

Received awards from software industry

+20%

increase in brand value

+35%

total online reviews added in 5 months

From monitoring responses to campaigns and answering customers, we helped build the brand image consistent with Customer Software Lab’s goals and plans.

assessteam

4+ star rating by all industry leaders

4+

star rating from 25+ industry leaders

+65%

increase in brand value

We designed a simple way for customers to provide feedback and transfer their strong, positive opinions to Google and Facebook. We helped AssessTEAM receive a 4+ star rating by all industry leaders in a few short months.

FAQs

What is reputation management?

Your reputation is how others perceive you when they look for you online. Reputation management is the act of influencing, monitoring, and managing what’s being said about you or your business online. Reputation management is now a part of a greater digital marketing strategy that works in sync with other elements of your marketing stack.

What are reputation management services?

Reputation management services include content writing, online media monitoring, business review management, crisis communication strategy, building public relations, social media management, and more.

How does reputation management work?

Reputation management includes:

  • Engaging with customers for positive reviews
  • Identify and fix negative online content
  • Enhancing the visibility of positive online content over that which is negative
  • Respond to good and bad reviews
  • Driving blog engagement by improving discussion quality
  • Recommendation for improving brand awareness

How can online reviews be improved?

Online reviews can be improved with a strategy to target customers that are most likely to post positive reviews, making it simple to post reviews, offering rewards for reviews, improving communication with customers, and general quality of service improvements. Constant monitoring of your online presence and tracking trends in sentiment or topic over time helps in understanding when your reputation needs help. Responding to negative reviews right away with quick remediation helps tremendously.

How much online reputation management services cost?

The cost of the ORM services depends on the reach of your brand. Some brands are limited to their Google local listings, some are global with 1000s of monthly mentions. Each customer is unique and a unique strategy with appropriate costs is prepared at the onset of the project.

Why is online reputation management important?

The state of your online reputation can make or break you in the competitive digital environment. Actively managing a positive reputation helps businesses succeed and better focus on what they do. It is critically important to position your brand in the most positive light – online. Most companies now engage in some type of brand management. Being completely disconnected from your brand image online puts you at a disadvantage.

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