Web app development: Latest UI design trends

Every year, new trends emerge in User Interface (UI) design that remarkably changes the face of web app development for years to come. With a shift towards creating user experiences and how we interact with responsive web designs, UI has even become more critical than it once was. Mobile devices and the trend towards responsive web designs have pushed UI designers to find newer, interactive ways to optimize web experiences for every user, irrespective of the devices they are using.

Today, designers are asked to create designs that are personalized and more time-saving while delivering profound results than ever before.

Here are top UI trends to watch out for that we believe will shape web app development in 2018 – and why.

Immersive, full-screen video

Powerful, compelling images have long been a staple of UI and responsive web designs, and it slowly and gradually has led the way to its natural successor – video. Where traditional images are static, the video is dynamic – great at grabbing the eyeballs of users, offering a powerful medium of storytelling. They go a long way in creating a meaningful connection with users.  

In a short time, videos can tell an impactful story while not requiring the users to read or scroll down. It leads to a better engaging experience and eventually better metrics. This trend is likely to grow exponentially in 2018.

Gradients and vivid colors

The use of flat design begin to lose its hold in the year 2016, and designers and brands became more experimental to bring a touch of personalization to all designs. It led to using more vivid and brighter colors, and increased use of gradients. The intense colors help bring focus to UI elements like navigation-page jump and buttons. Also, not to forget that these bold palettes create a strong brand effect, making the brand stand out from the crowd.

Custom Illustrations

The need to have a bespoke website also gave rise to the use of custom illustrations in place of traditional photography. Tailor-made illustrations provide a sense of character and personality that is difficult to capture with conventional photography. Whether you opt for fun and playful hand-rendered styles or sharp line-based illustrations, they truly help to convey the message you want to deliver to your users. Not only are they incredibly versatile, but they also incorporate effortlessly with other upcoming UI trends.

Material Design

With Google behind its wheel, the Material design has become the next big thing in responsive web design trends. It helps to retain the simplicity of flat design but intensifies it through the concepts of movements and depth to create the design that looks and appear more realistic. Material designs use different types of cards and animations to express in a nifty little way by cleverly organizing small bursts of information on smaller screens.

Micro-Mini Interactions

Micro-mini interactions provide useful, fun, and humanized feedback to let users know what has happened and will happen as they interact with the UI. For example, when a user clicks the famous thumbs-up icon of Facebook ‘Like’ button, it increases in size, turns blue, and returns to its original size- in a fraction of a second, letting the user animatedly inform that their action is completed.

Designers use this interaction to provide fun in the functional aspect of the UI design, making simple, mundane tasks enjoyable while providing valuable feedback.

In Conclusion: The inexorable march of technology is at times so overwhelming, so profound, that we often retreat to our safe place So, we at Pulse Solutions, as design-thinkers of web app development are continually trying to embrace the change as they come. It is only by forecasting the future than we can prepare for the innovations just around the corner.

Web app development: Latest UI design trends

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