Flute World – An ecommerce solution for a leading retailer

Meet the client Established in 1983, Flute World provides the ultimate customer experience for flutists of all ages and levels. As the largest flute retailer in America, Flute World is an all-inclusive resource for the finest instruments, sheet music, recordings, and accessories. The online store provides over 16,000 products, including C flutes, alto, bass flutes, piccolos, and headjoints. Need: Flute World needed a complete user experience overhaul to engage users through improved navigation, site search, attractive design, integrated third-party APIs, and a seamless experience across all devices. They needed to showcase their essential products and educate visitors on the many
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