Digital Marketing Lead — SEO, Content & Growth

Position Overview

Pulse Software Solutions is seeking a seasoned Digital Marketing Lead to spearhead our end-to-end brand growth and drive strategic results across diverse client projects. This senior-level role requires a strategic thinker who is equally comfortable with hands-on execution. You will be responsible for leading, building, and hiring a high-performing marketing team, enhancing our organic search authority, cultivating a premium LinkedIn presence, and developing high-converting content strategies.

The ideal candidate has a proven track record of scaling brands from the ground up, possesses a deep, data-driven understanding of the digital landscape, and thrives in a leadership capacity. In this position, you will work directly under the guidance of Trupti Sonalkar, Digital Marketing Director at Pulse Software Solutions, an industry maestro who leads 100+ active SEO projects and brings over 11 years of extensive, multi-million dollar account management experience. This role offers an incredible, career-defining opportunity to collaborate with and learn from a recognized authority in search marketing and analytics.

Core Responsibilities

• Team Leadership & Building: Take ownership of hiring, mentoring, and leading a dynamic, expanding digital marketing team. Scale departmental capabilities to support a robust portfolio of client initiatives.
• Client Project Management: Strategize, oversee, and execute data-driven marketing and SEO roadmaps tailored across multiple client projects to optimize ROI and ensure maximum campaign impact.
• SEO & Organic Growth: Define and execute a comprehensive corporate and client SEO roadmap. You will be responsible for improving domain authority, keyword rankings, and technical SEO health while creating content designed to rank and convert.
• LinkedIn & Employer Branding: Elevate our brand presence on LinkedIn. You will develop a consistent voice to position the company as an industry leader and a preferred employer.
• Content Strategy: Oversee the global content calendar across the company blog, social media, and email channels. You will produce and commission educational content that builds audience trust.
• Performance Marketing: Plan and manage paid campaigns across Google, Meta, and LinkedIn. Your focus will be on lead quality and ROI optimization rather than vanity metrics.
• Analytics & Reporting: Establish performance dashboards and provide monthly insights to leadership. Mastery of GA4 and data visualization is essential for this role.

Required Qualifications

• Experience: Minimum 7+ years of hands-on experience in digital marketing, specifically within SEO, content, and multichannel campaigns.
• Leadership & Hiring: Demonstrated capability or strong aptitude in leading, building, and hiring marketing personnel. Prior experience managing multi-client project scopes is highly preferred.
• Technical Proficiency: Advanced skills in AI tools, Ahrefs, SEMrush, Moz, Google Tag Manager, Google Search Console, and GA4.
• Proven Results: Ability to demonstrate past success through tangible data, including organic traffic growth, audience expansion, and lead generation.
• Communication: Exceptional writing skills with the ability to adapt tone for different platforms. Strong presentation skills for reporting to senior leadership.

Preferred Qualifications

• Experience in B2B marketing or the SaaS sector.
• Expertise in marketing automation tools such as HubSpot or Mailchimp.
• Prior experience building a marketing department or function from the ground up.

Company Offerings

• Mentorship & Development: Direct visibility and strategic collaboration with Trupti Sonalkar, benefiting from her 11+ years of industry expertise and blueprint, leading 100+ SEO campaigns
• Autonomy: The budget and authority to implement best practices, expand your team, and properly build the marketing function.
• Growth: A fast-paced environment that values leadership, execution, and rewards high performance.

This position offers immense potential for growth and freedom of working style.