Learning about your business
Learning about your businessPulse engineers start any project by understanding your business. We want to know how the business makes money, what are the products/services in detail, who are your customers and what ways are prevalent in the industry. Most importantly we want to know what are the reasons a customer would choose you over the competition.
Learning about your expectation from your web presence
Learning about your expectation from your web presenceFor the most part promotion of products and services seems to be the main reason why you would create a professional website. This can be selling online using ecommerce or selling offline by showcasing products and services. Your expectations from the web system drive the decisions we make on your behalf.
Learning about your competition
Learning about your competitionOnce we understand your business we dive deeper into the industry and try to find competitors. This can be nearby dentists for a dental practice or a worldwide supply chain for auto parts. Learning what your competition does to sell their products and services is vital towards building a web presence for you.
Research into search trends for the products & services you offer.
Research into search trends for the products & services you offerKnowing what your customers do when they need your products and services is the first step in building an online promotion strategy. Users might look for you on google maps or search for you using the app store or even do a video search on Youtube. Our SEO engineers find where are your customers looking for you and that helps the web design team create web pages accordingly.
Creation of a new sitemap based on the keyword research.
Creation of a new sitemap based on the keyword researchThe naming of products and services is very important as often the business owner might call a service something entirely different from what a customer would call it. For example, there is a marked difference between “Law firm” and “Legal representation for injury” when it comes to google search. The new sitemap we design for you would be driven by using common search phrases.
UI design for all site sections
UI design for all site sectionsThe presentation of your products and services is what converts a lead to a sale. Once a lead lands on the site the interface drives it to a sale. This is where our award-winning UI design team excels, they ensure everything from fonts, colors to action buttons are easily accessible to every visiting user using any device.
Creation of seamless customer action elements
Creation of seamless customer action elementsCustomer action items are often an afterthought, this is one of the most important elements for our websites. We ensure at any given point of time the action that we want the customer to perform is available and accessible with the least possible effort. From floating help buttons to quick action add to cart we do everything possible to ensure the customer journey towards conversion is seamless.
Go live checklist
Go live checklistFrom performance checks, usability checks, and speed testing our sites go through a 160 point checklist which is ever-growing due to new requirements from Google like Mobile speed requirements, ADA, GDPR and many other compliance requirements. Once the site has passed all the requirements it is deployed live.
Marketing and management plan
Marketing and management planWe have dedicated teams for site management that work on content population, blogging, social media, newsletters, custom programs and more. These professionals are dedicated to ensuring you make the most out of your web site investment. A formal plan is created to include reoccurring tasks like compliance checks, newsletter creation, blogging and more.

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