Online Marketing FAQ's
What is online marketing?
Online marketing is a marketing strategy used to promote, advertise and market both products and services online according to the company’s specific requirements.
What online marketing techniques does your company offer?
At Pulse, we offer the following online marketing techniques:
- Pay Per Click
- Search Engine Optimization
- Web Analytics
How do you work with your clients?
The Online Marketing team works together with the client to devise a comprehensive strategy for their business. All decisions are made by the client with full cooperation from our marketing experts.
What’s the difference between SEO and PPC?
The process of using keywords and tails to increase the ranking of a website on a search engine is called Search Engine Optimization (SEO). A pay-per-click (PPC) process requires an advertisement being placed for a website on the search result, wherein you pay for each click recieved.
How can you my site rank first in Google?
Google uses various algorithms to match the best search results for keywords, ranking them according to the overall content of the site. Pulse uses three methods to help their clients achieve the closest content and keyword match and gain the highest search engine rankings. This includes well-written and fully optimized content, proper keyword selection, and the number of links online that will lead back to your site.
How long does it take for online marketing campaigns to show results?
If you choose to use a PPC campaign you gain instant results, alternatively, if you use a SEO approach it can take a few months before you see results, taking into account the various search engines’ criteria.
What is link popularity?
The number of popular websites who use a link of your website is measured as link popularity. The more websites you are linked to, the more credible you become, thus increasing your rank in search engines.
Are there any invisible changes made by Pulse on my web pages?
Pulse recommends adding meta tags for each web page, other then that, there are no further invisible changes made.
What are meta tags?
Each web page must display a description of the content on the page, including keywords, so that the page can be catalogued by search engines. This information is placed under the html page header and is called meta tags.
What is Web Analytics?
To accurately gauge the impact of a website, it must be measured and analyzed for usage, traffic, and optimization, with all the data collected and reported on in the web analytics. This allows you to assess the productivity of your site and understand what changes, if any, need to be made to increase marketing growth.
Are there regular progress reports with details on tasks and time logs?
Pulse provides a monthly report, including detailed comparison charts of prior and present rankings for keywords targeted, along with all completed tasks.
What type of web pages do you work on?
At Pulse we can improve your SEO rankings, irrespective of the technology or programming language used, enabling you to achieve high rankings in search engines.
Do you employ tactics involving Social Networking?
Yes, this is an effective tactic that we employ, by gathering links from social networking websites whenever possible.
Will you be creating and maintaining blogs?
Yes, Pulse creates and maintains the development of blogs, optimizing their SEO performance on a monthly basis, until the process management ends and the passwords are handed over to the client.
Is each change documented?
All changes are documented in full and presented to the client for approval before any changes are implemented.
How much is the total cost of services?
This depends greatly on the services you require and the type of package you prefer. Once you have decided on what you want you can get an accurate quotation.