Simply running a digital marketing campaign is not enough. You need to measure the results too. Identifying which metrics to measure and which parameters are the most valuable could get quite overwhelming without the right kind of tools. This is where Google Analytics Consulting Services come into picture. Google Analytics help you slice, dice and report data in so many ways so as to understand how visitors ‘search’ and interact with your website.

Our team of Google Analytics Consultants helps you harness the power of this tool to understand how well your website is performing. Our services also include the configuration of path analysis, funnel analysis, AdWords integration and A/B and multivariate testing, and custom Google Analytics setup.

Our Google Analytics consulting process includes:

Initial Assessment – To begin with we run a thorough research on the type of industry and then compare your products and services to those of your competitors. We help identify the target audience, the market share and the strongest competitors.

Interpretation of the reports – We also help formulate a long term strategy for data gathering and analysis.

Determine further action – We parse the data collected and make recommendations such as website changes, content recommendations, keyword densities and such other adjustments to get the best possible results.

For every successful marketing campaign, measurable output is a must. It is impossible to understand your position without the ability to measure the output.

Here’s how the Pulse Team can help you:

Our consultants conduct a thorough research of your business, it’s online standing and future opportunities. We analyze:

  • Your website’s online traffic trends. We also ensure that your business goals are taken into consideration while we setup and configure your account. Google Analytics provides easy access to the performance data and getting experts to decipher that data helps build your confidence in your marketing decisions.
  • A complete analysis of customer-demographics to locate where most of your buyers are so that you can target your ads to a very specific audience.
  • Identify potential areas to increase sales.
  • Analyze your website to identify areas where you can optimize and improve so as to gain maximum visibility.
  • Identifying problem areas on your website and provide appropriate solutions to fix them.
  • Identify source of traffic and analyze which ones work best for your business.

Google Analytics is a powerful tool that provides clear insights into the marketing opportunities and possible pitfalls. It’s something that you can use to your advantage for successfully marketing your products and services online. Without knowing how your business is performing, there is no way you can prepare a business strategy for the future. With Google Analytics and all the data at hand, you can refine your strategies and adjust your budgets and explore opportunities to maximize your ROI. Weeding out the non-performing elements is also part of the process. We ensure that we provide you with detailed reports of our analysis so that you can take informed business decisions. We also prepare a list of suggestions that will help you fix the identified problems and get better results for your website.

Merely collecting data is not enough. The true value is not in creation of reports, but in the interpretation of all the data that is collected. With accurate analysis you can prepare a precise plan.

Our Google Analytics experts will help you through the development of a plan, identification of your business goals and accurately relating them with the key performance indicators. Interpreting the results and ensuring that your business has all the necessary data can bring about a dramatic change your web presence.

Looking for Google Analytics Consulting Services? Contact us today.

Schedule a Free Consult

  • This field is for validation purposes and should be left unchanged.

Online Marketing Related Blog

How to make your eCommerce business successful and overcome stiff competition

As customers are increasingly turning to Smartphones and the Internet, to make their purchase decisions, it has significantly become more important for business houses to accommodate the changing trends and step ahead to fulfill the evolving needs of their users.  Here are some key practices to follow to make your eCommerce website successful and stay ahead of the intense competition. Customer Experience When developing a rich eCommerce experience, everything about your portal should be user-oriented. As you do not offer brick and mortar experience, the design becomes a critical feature of your portal to influence conversions and sales.  It is important to bridge the gap between in-person and virtual interactions with enhanced features, design, and aesthetic value, to inspire your customers to buy. A user-oriented website not only helps you to attract new customers, but also helps to retain your loyal customers–the key to a successful online business. Checkout process Your checkout process is one of the most important features of your eCommerce website. The simpler the process, the more your conversion rate is. It is critical to capture online payment instantly, and offer quick payment process. If your checkout process is not simple, your potential customers will quickly lose patience and look for other options. Differentiate from competitors It is important to create a unique identity of your store. Understand your target customers and design your web store, keeping in mind the taste of your customers. Correct branding can help your business make huge sales and create strong recall value among your targeted customers. Attractive display, clean design, and catchy content can help you create a powerful image....

9 tips to increase customer loyalty and boost sales of your online store

We live in the age where quick startups and aggressive competition are becoming the norm. As a result, customer loyalty is increasingly becoming the most critical metric of every business success. Attracting a new customer can be five times more expensive than keeping an existing one, thus, making loyal customers is even more valuable for today’s businesses. Ensuring customer loyalty has the potential to dramatically increase your online sales, and thereby profit over time. But, cultivating loyalty is a lifelong process and needs conscious efforts to raise your retention rate. Here are nine tips to help encourage customer loyalty and boost your online sales Exceed the expectations Always meet the basic needs of your customer, and when you meet them, take it a notch higher and surprise your customers. It can be achieved by pre-delivering their order, giving them freebies, throwing in some surprise, or sending their order in a beautiful package – the key is to keep continuing in giving more. Accept your mistakes If you have unintentionally made any error, accepting them gracefully will help you regain the trust of your customers. A simple apology will go a long way in building the confidence of your customers. Showing a genuine desire to improve and provide a continuing great customer service can turn your mistakes into opportunity. Show your appreciation If you want loyalty from your customers, it is important you remain loyal to them. Determine your core, die-hard fans and focus your resources to retain them. Always remember, happy customers will never leave your service for your competitors. Show your appreciation by giving them loyalty cards, previews...