Symtech – Responsive Web Development

Meet the client

Symtech, Inc. distributes textile machinery and equipment for various textile industry segments, such as spinning, filament, winding, yarn and fabric dyeing, finishing, weaving, coating, laminating, printing, and embossing. Symtech serves textile and transportation industries in the United States and Canada. The Company not only sells the highest quality products in the industry, but also installs, repairs, services, and supplies parts – making them a one-stop solution for the textile industry.

Need

The client’s old website had lots of fragmented information, sending a user through several hoops to find the right information. The client was in need of improvement of the overall site architecture and navigation to improve user experience. The client faced the below problems with their old website:

  • Their old site was not responsive and needed a lot of effort to use on a mobile device, creating a major detriment. 
  • Slow loading problems faced by visitors from across the globe.
  • No support for smartphones and tablets, when more than half of the web traffic was from mobile devices.
  • Large amount of content placed in a complex navigational structure, discouraging users from spending more time on the website.
  • Difficulty in maintaining and updating content – technical dependence created a bottleneck and slowed the process.

Solution

After dozens of creative exercises and hours of pouring over information and devising a strategy – we were able to design a website that’s flexible and scalable. Pulse Solutions re-designed the Symtech website from the ground up, with an emphasis on clean, clear design. Pulse Solutions worked closely with Symtech on redefining and articulating the brand and what it means for their clients. This extended to content, design, and the overall user flow of the website. Here are some of the features we added to the website:

  • Highly searchable and intuitive user-navigation
  • Well-planned Information Architecture provides a seamless user experience for visitors
  • User-friendly WordPress CMS, allowing Symtech to easily add and modify the content, continuously bolstering their trust and credibility as a major distributor for the textile industry
  • Optimized website performance for better loading speed
  • Devised a detailed SEO strategy with clearly defined goals to enhance brand awareness and drive organic traffic to the website
  • Responsive web design to optimize a user’s browsing experience by creating a flexible and responsive web page optimized for the device that is accessing it
  • Created a highly usable, and searchable product and services catalog to enable visitors to understand their extensive offerings

Bringing it all together

The new Symtech website is visually engaging and amplifies the brand image of Symtech. We brought the brand to life with a fresh, crisp design. The new Symtech website is a strong digital asset, driving leads and conversions through user-friendly navigation and intuitive product searching. After successfully launching the new website, Symtech has exceeded performance goals in the following areas:

  • Increase in key metrics such as conversions and revenue
  • Symtech witnessed a staggering growth of users who visited their website
  • The advanced user-experience achieves its goal: making it extremely simple and easy for customers to find and understand their service offerings

As the leading custom web development company, Pulse Solutions has extensive experience in building beautiful and functional websites that support your digital transformation journey.



Ecommerce development for Velocity Systems
Repair Chimp - Responsive Website Development for online mobile repair service
Share

Recent Posts

Digital Marketing for Kitten Care and Training Provider – The National Kitten Coalition | Case Study

Meet the client: The National Kitten Coalition is a nonprofit organization dedicated to increasing the…

4 hours ago

Landing Page Optimization for Custom Software Lab

Meet the client: Custom Software Lab is a leading custom software development company in the…

2 weeks ago

Child Safety Tracker – An app developed to bring families closer

Meet the client: The idea of the Child Safety Tracker was born to give parents…

4 weeks ago

Flute World – An ecommerce solution for a leading retailer

Meet the client Established in 1983, Flute World provides the ultimate customer experience for flutists…

4 weeks ago

Microsoft Custom Vision Programming Case Study for Danco.com

Meet the client: For over 35 years, Danco has been one of the largest plumbing…

2 months ago

Getting Traffic Source within your Contact Forms

Have you ever wondered why there is an unusual spike in your website leads? And,…

3 months ago