Meet the client
Symtech, Inc. distributes textile machinery and equipment for various textile industry segments, such as spinning, filament, winding, yarn and fabric dyeing, finishing, weaving, coating, laminating, printing, and embossing. Symtech serves textile and transportation industries in the United States and Canada. The Company not only sells the highest quality products in the industry, but also installs, repairs, services, and supplies parts – making them a one-stop solution for the textile industry.
Need
The client’s old website had lots of fragmented information, sending a user through several hoops to find the right information. The client was in need of improvement of the overall site architecture and navigation to improve user experience. The client faced the below problems with their old website:
Solution
After dozens of creative exercises and hours of pouring over information and devising a strategy – we were able to design a website that’s flexible and scalable. Pulse Solutions re-designed the Symtech website from the ground up, with an emphasis on clean, clear design. Pulse Solutions worked closely with Symtech on redefining and articulating the brand and what it means for their clients. This extended to content, design, and the overall user flow of the website. Here are some of the features we added to the website:Bringing it all together
The new Symtech website is visually engaging and amplifies the brand image of Symtech. We brought the brand to life with a fresh, crisp design. The new Symtech website is a strong digital asset, driving leads and conversions through user-friendly navigation and intuitive product searching. After successfully launching the new website, Symtech has exceeded performance goals in the following areas:
As the leading custom web development company, Pulse Solutions has extensive experience in building beautiful and functional websites that support your digital transformation journey.
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