Ecommerce Related Blog

9 creative uses for Google desktop push notifications

Pulse Solutions has been using notification technologies for decades, we have been sending out text messages, emails, snail mail and more. Google desktop notifications is the latest and greatest in reaching customers for alerts, and we have been adding this to our solutions. Convenient, straightforward and impactful, the use of Google notifications to sell your products will impact your business in a big way. Here are 9 creative ways Google desktop push notifications can be put to use. 1) Alerts about order dispatch and status updates Update your customers on the status of their order shipments at regular intervals with a desktop notification, which is upfront and so convenient to monitor as compared to a browser warning. Such efficiency will do a lot for your image as a customer-focused, caring and professional company, current on technology. 2) Alerts about new events and time-sensitive offers Want to reach out to your customers with a unique promotional campaign or seasonal offer? Nothing works better than a Google desktop notification to inform, remind or educate them on what’s new from your company. A Google information is direct on his desktop, can be repeated and is pretty noninvasive. 3) Alerts about new products and season updates Google desktop notifications work well to introduce your new product to customers or to let them know of your new collections this season. Keeping the customer up-to-date with your new offerings is an open invitation for him to forge a stronger relationship with you. Google desktop notifications will support your intentions by prompt and timely mediation. 4) Alerts about messages received on a portal Google can also...

Five Important Factors for an Ecommerce Website to Succeed

Professional web design makes a world of difference when it comes to ecommerce. 38% of visitors will leave your website if it is unattractive, according to Adobe. But what are the most important factors to keep in mind when planning an ecommerce website? How do you design a website that will make your business a success? Whether just starting out or looking to expand your ecommerce business, you need a well-planned website. It should have the following elements: Appropriate Platform and Theme There are many ecommerce platforms to choose from. Choosing the right one is key to building a sales-driven ecommerce website. The most well-known ones are WordPress, Magento, Zen Cart, Prestashop, Open Cart, Joomla, and Drupal. With more than 140 million installations, you can say that WordPress is pretty popular. It features plugins that are useful for ecommerce businesses. Joomla is also preferred by many because it is cost-effective and functional.  OpenCart and PrestaShop, meanwhile, is known for their affordability. Relevant and Useful Content Continuously publishing helpful and relevant content pays off for ecommerce websites. For ecommerce development, content may either be video, images, text, infographic or others. Just make sure that the message is clear, appealing, and consistent with your brand image. Don’t forget to use testimonials. They are proof that you are legit and trustworthy. In fact, it is the #1 trust signal, according to Crazy Egg. Search Engine Optimization (SEO) 81% of consumers conduct their research online before buying, according to Retailing Today. So to increase sales and beat your competition, invest in SEO. It will get your site to the first pages of search...

Bejouled – A new responsive e-commerce solution for a personalised jewellery shop

About Client Bejouled is a renowned brand in jewellery that sells wedding rings, bridal sets, engagement rings, solitaire, halo, cluster and lots more. They have been providing the to-be-weds with their forever jewellery for over 25 years and offer bespoke services apart from the unique designs and expertly crafted pieces of jewellery. Need The client had an existing website that needed to align with the needs of the modern customer. It needed a complete revamp along with the addition of a number of new features: A complete revamp of the website with unique looks and new features Ecommerce development to add the new features for selling online. Responsive design so that it’s convenient for the mobile users as well. The website should render well on mobile devices of all sizes. Making the website SEO friendly E-commerce admin panel to ensure that the client could make edits and add or remove product conveniently without too much technical help. Solution After analyzing the customer requirements, our team at Pulse Solutions proposed to use WordPress so that the client gets a CMS based website that can be easily edited. Woocommerce was used to integrate e-commerce features. The site was also made responsive so that mobile users could conveniently access it from their smartphones. Completely revamped the website to give it a new look. WordPress was used so that client could add or edit the content conveniently. Woocommerce was used to enable online shopping features that could drive more sales. MySQL was used for the database purposes. Product management was made easier due to the addition of CMS pages for content modification. The...

Thiel Audio: The one-stop shop for the most innovative handcrafted loudspeakers

About Client Thiel Audio produces some of the most innovative loudspeakers that enable customers to experience the very best in multi-channel audio,  4K video reproduction, wireless streaming of audio and video content. These handcrafted loudspeakers made of real wood, metal and stone accents have legendary designs and the technology and innovation used in producing high-quality sound helps bring the listener closer to the performing artist. Need The client had an existing website which fell short of many features. Thiel Audio requested a website to be built from scratch with a modern approach. The new website must be responsive and should have ecommerce properties so that customers could buy their products online. A complete revamp of the website to include new features. Ecommerce web development to add the convenience of online shopping for their customers. A responsive design so that it renders well on all mobile devices Include features to purchase speakers and stands online. Features to add a user as a U.S. dealer or an International Distributor. Dealer locator features so that users can easily find a dealer nearest to them. Feature where a user can request to become a dealer. Users should be able to contact them for services or repairs easily. Solution After thoroughly analyzing the requirements, the Pulse team proposed the use of WordPress, Woocommerce, with PHP as the programming language and MySQL for database purposes. The website was made responsive so that the site displayed well on mobile devices of all sizes. Created a modern website with user-friendly features. A CMS driven website was created using WordPress and Woocommerce was used to add ecommerce features....

How to build trust to improve eCommerce website conversions?

You are running a successful ecommerce website that gives you a good-enough flow of customers every day. However, does it really change to conversion every time? While the number of people visiting your website may shoot up more than your expectations, you cannot always guarantee a good conversion rate at the end of the day. You may have the best strategies in place but what really takes you to the top is the end result – increasing your conversion rate. Ecommerce development has increased the scope of online shopping, making it more convenient for buyers to shop. Building trust among consumers is one of the best ways to improve your ecommerce conversion rates to make a powerful impact. Listed below are a few ways in which you can increase your conversion rate to make your website a household name among online shoppers: Context cards can help you give customers a clear picture of the details they need to provide at the time of conversion. Also, getting the details of customers, especially their email id, can help you send follow-up emails as soon as they log in, helping them feel valued as customers. Ensure that you give a detailed description of the products you are offering to help customers know what they are paying for. With all the details mentioned, there will be a lesser chance of customers feeling duped. Knowing exactly what they are purchasing can avoid cases of customers being dissatisfied after purchase. The product images on your website attracts customers towards purchasing your product. Along with keeping them as close to reality, it is also important to...

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