9 tips to increase customer loyalty and boost sales of your online store

We live in the age where quick startups and aggressive competition are becoming the norm. As a result, customer loyalty is increasingly becoming the most critical metric of every business success. Attracting a new customer can be five times more expensive than keeping an existing one, thus, making loyal customers is even more valuable for today’s businesses. Ensuring customer loyalty has the potential to dramatically increase your online sales, and thereby profit over time. But, cultivating loyalty is a lifelong process and needs conscious efforts to raise your retention rate. Here are nine tips to help encourage customer loyalty and
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SEO Tips for Optimizing PDF Files

The biggest myth around PDFs is that the search engines do not consider them valuable and they are not well ranked within search engines. But the truth is in the eyes of search engines, a PDF is just like another web page, giving you similar opportunities.  It must be remembered that search engines do not prioritize HTML pages while ranking and also recognize links in PDF pages. As PDFs can be opened on almost all types of devices and contain detailed content in a text-rich format, search engine indexes PDF pages easily. Even though most webmasters prefer HTML over PDFs,
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