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Search Engine Optimization
You are here as you believe that optimizing your website for search engines will be beneficial to your online enterprise. Several of your competitors have found this now very open secret as well. 100s of companies offer optimization services, this is a skill that comes with experience as well as techniques. Techniques can be good (white box) or bad (black box), you could see phenomenal results for the first few weeks only to see your website banned by the engines, this is why it’s important to choose a legitimate and experienced company to manage search engine optimization for your website.

We have made it easy for you to compare our services, the questionnaire below answers everything you want to compare our services.

 
  1. What are the various techniques your company uses to help a website achieve high placement?
  2. Is there a technique that has focus or affinity that your company uses?  Link-building, paid placement, doorway pages, etc?
  3. Are all services performed in-house or farmed out?
  4. Are your link-building efforts paid inclusions, free inclusions or both?
  5. If you use paid inclusions, is this a part of the fee for your services or is it extra?
  6. In your opinion is Google’s Pagerank important for high search engine placement?
  7. Which search engines will you target for high placement?
  8. How will you arrive at the selection of keywords to target?
  9. Do you provide progress reports on your efforts with details about how time was spent?
  10. Do you provide details (lists) of where links to our sites were placed?
  11. Will you provide proposed link details before they are placed? (for approval)
  12. What is the linking strategy that your company would use?
  13. Will you be creating web pages (for link building) and if so, will you be hosting them or using a hosting company?
  14. Will any changes that you recommend be made to our web pages not be visible?
  15. How long will it be before we should expect results?
  16. Do you use Shadow domains?
  17. Will you use FFA’s or Link Farms?
  18. Have you ever caused a webpage to “PageRank 0”? If so, why and what happened next?
  19. Do you participate or moderate any SEO-related forums?
  20. Can you describe a recent successful SEO campaign? Can I contact the company for reference?
  21. What types of web pages do you prefer to work with? .HTML, .ASP, .PHP.
  22. What are your opinions on using best practices? How does a company providing these services achieve their goals?
  23. How many SEO projects has your company performed? How many of them are still active projects?
  24. Who will be writing or contracting people for the purpose of writing content for our pages?
  25. Will you be documenting everything you do in the effort to raise our search placements
  26. If you use replicating links, do we have veto power?
  27. Will all links be submitted for our approval?
  28. Is it safe to assume that you will not be using “Black Hat” tactics such as Shadow domains, Keyword stuffing, Forum/comment spamming, etc.
  29. Do you use any tactics involving Social Networking?
  30. How often can we expect progress reports?
  31. Will you be creating blogs to link to our site?
  32. If so, who is responsible for maintaining the blogs?
  33. Where do you stand on duplicate content?
  34. What ranking guarantees do you provide?
1. What are the various techniques your company uses to help a website achieve high placement?
 
Arrow Improving keyword density by page content recommendations, alt tags and over 20 different ways of placing phrases in appropriate locations.
Arrow Concise and customized page meta tags, titles, keywords and description.
Arrow Building as many unique site urls with unique meta tags as possible
Arrow One way links from paid directories like Yahoo directory
Arrow One way / Two way / Three way links from free pages, blogs, forums.
Arrow Optimization of HTML to make it easier for search engines to index
Arrow Manual / Automated submissions to most popular engines
Arrow Creation of specialized door way pages for specific words.
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2. Is there a technique that has focus or affinity that your company uses? Link-building, paid placement, doorway pages, etc?
 
Arrow Content is king for SEO, we stress the most amount of importance on relevant and well positioned
content
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3. Are all services performed in-house or farmed out?
 
Arrow All the services are done in house.
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4. Are your link-building efforts paid inclusions, free inclusions or both?
 
Arrow Both
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5. If you use paid inclusions, is this a part of the fee for your services or is it extra?
 
Arrow The client directly pays the directories to ensure the subscription can be active long after the optimization job is complete. In some cases first year membership is included in the setup charges.
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6. In your opinion is Google’s Pagerank important for high search engine placement?
 
Arrow Page Rank is merely an indicator of the amount of importance Google associates with a particular web page, often this is an indicator of a popular website but there is no direct relationship between the page rank and high search engine placement for a specific keyword.
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7. Which search engines will you target for high placement?
 
Arrow Google.com
Arrow Yahoo.com
Arrow MSN.com
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8. How will you arrive at the selection of keywords to target?
 
Arrow The users of your product select the ideal keyword, we merely scan the history of search behavior and choose the best and most relevant keywords for your business. Often the client is involved in this process and a quick survey may be conducted amongst existing customers to see the most used phrases.
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9. Do you provide progress reports on your efforts with details about how time was spent?
 
Arrow Yes you receive a monthly report with work done and things accomplished. This includes detailed comparison charts of prior and present rankings for keywords targeted.
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10. Do you provide details (lists) of where links to our sites were placed?
 
Arrow Yes
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11. Will you provide proposed link details before they are placed? (for approval)
 
Arrow Yes
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12. What is the linking strategy that your company would use?
 
Arrow We try to link similar websites for getting a better key word density. The links are not only meant for SEO they should be relevant to web users.
Arrow In certain cases only related partners or existing customers are requested for back links to maintain quality
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13. Will you be creating web pages (for link building) and if so, will you be hosting them or using a hosting company?
 
Arrow We would be creating web pages manually as well as through a database, these pages would be hosted with commercial hosting companies.
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14. Will any changes that you recommend be made to our web pages not be visible?
 
Arrow Except for the meta tags there are no other invisible changes. Search engines do not like invisible things and that’s the most prominent cause of being black listed (taken off).
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15. How long will it be before we should expect results?
 
Arrow This is anywhere from a couple of weeks to 2 months.
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16. Do you use Shadow domains?
 
Arrow No.
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17. Will you use FFA’s or Link Farms?
 
Arrow No
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18. Have you ever caused a webpage to “PageRank 0”? If so, why and what happened next?
 
Arrow We know from experience what can get a website black listed. Pulse Solutions as an agency has never caused a domain to be black listed, however we have been involved in the repair process of several black listed domains. Recovering is a slow and painful process involving interaction with google support and recoding of the complete website to remove all the banned techniques.
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19. Do you participate or moderate any SEO-related forums?
 
Arrow Yes our engineers write on several SEO related blogs
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20. Can you describe a recent successful SEO campaign? Can I contact the company for reference?
 
Arrow Please contact us for references, sales@pulsesolutions.com.
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21. What types of web pages do you prefer to work with? .HTML, .ASP, .PHP
 
Arrow Technology does not matter much for SEO, all programming languages can achieve everything that needs to be achieved. We do not have a specific preference, your website can be in ASP, ASP.Net, PHP, JSP or Perl we can help you optimize.
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22. What are your opinions on using best practices? How does a company providing these services achieve their goals?
 
Arrow Best practices are to be followed religiously. W3C compatibility, clean HTML, no keyword stuffing, etc are things that give long term stability to a website.
Arrow We achieve our goals through adequate research, planning and white hat techniques.
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23. How many SEO projects has your company performed? How many of them are still active projects?
 
Arrow We have optimized over 100 websites, 25 are active projects that require constant optimization on a month to month basis.
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24. Who will be writing or contracting people for the purpose of writing content for our pages?
 
Arrow We have professional copywriters for the job, this is not done inhouse.
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25. Will you be documenting everything you do in the effort to raise our search placements
 
Arrow Yes, all changes are well documented and an action plan is submitted before any changes are performed.
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26. If you use replicating links, do we have veto power?
 
Arrow Yes you can dictate strategy for replicating links.
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27. Will all links be submitted for our approval?
 
Arrow Yes this is possible, our engineers can work as closely with you as you like.
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28. Is it safe to assume that you will not be using “Black Hat” tactics such as Shadow domains, Keyword stuffing, Forum/comment spamming, etc.
 
Arrow No, we deplore black hat techniques as these do not generate long term positive results.
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29. Do you use any tactics involving Social Networking?
 
Arrow Yes we try to get links from several social networking websites as well.
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30. How often can we expect progress reports?
 
Arrow Monthly
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31. Will you be creating blogs to link to our site?
 
Arrow Yes
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32. If so, who is responsible for maintaining the blogs?
 
Arrow We are, we maintain them until optimization is being performed on a monthly basis and have them over with passwords at the end of the process.
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33. Where do you stand on duplicate content?
 
Arrow Duplicating content has no benefits, each web page must be unique to the subject being discussed and the content must be unique all across the website if not on the world wide web itself.
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34. What ranking guarantees do you provide?
 
Arrow We guarantee reasonable rankings on a per keyword basis, this is a calculated estimate which is achieved over 90% of the time and often over achieved.
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