Profile
We require PPC Managers, with expertise in Google Adwords, optimization of Paid Search Advertisers and complete knowledge of SEM jobs for large PPC campaigns. Experience in managing dynamic SEM campaigns is a must.
Candidate Profile
PPC Manager with relevant experience of 1- 2 yrs (experience working with bid management technology will be preferred)
Google Adwords Specialist
Knack of implementing new technologies, automation capabilities that enhance SEM efforts
Ability to write ad copy and optimize through A/B testing
Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms
Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns
Responsibilities Include
Coordinating and managing marketing campaigns on Google Adwords, Yahoo/Overture and MSN Marketing campaigns.
Accelerate PPC Marketing using analytical and creative skills.
Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns.
Good analytical skills to gain high quality score & improve PPC Campaigns
Track and update traffic patterns through PPC or cost per click, as well as Adwords Management.
Determine ROI on search marketing efforts.
Adding new keywords in the search engines, Search Engine Marketing skills.
Managing Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting up and optimizing Paid Search/PPC campaigns.
Tracking of funds in the account and maintain conversions.
Job requirements
Graduate from a recognized university
Self-motivated with passion for marketing, advertising & campaign management
Outstanding client handling & communication skills both written & verbal
Active interest in electronic copywriting & knowledge of web analytics would be an added advantage
Ability to meet deadlines
Google Adwords Certified (GAP) professional will be preferred
Good knowledge of Excel and Access
Conduct Keyword Research to produce optimal Click Through Rates (CTR)
Monitor progress of campaigns using various reporting tools
Key Skills
Search Engine Marketing (SEM)
Multiple Campaigns Management
Keyword Research Analysis
ROI Tracking