The Client
In the digital world, achieving quality printing from inkjet cartridges and ink
ribbons requires excellence in ink manufacturing to match the equipment's exact
standards. Image Specialists, Inc. has been trusted by manufacturers, recyclers
and distributors worldwide to satisfy their highest requirements for over three
decades. Whatever the need, Image Specialists will help you to identify and deliver
solutions that can confer significant improvements in product quality and performance.
Image Specialists lets you avoid the risk and expense of poor production or inferior
quality so that you can operate with confidence and satisfaction. Aside from inkjet
inks, their assurance of excellence embraces the production of a full spectrum of
ribbon inks: computer record, matrix, OCR/bar code, fluorescent security, and many
other specialty inks.
The Challenge
Image Specialist needed their web site redesigned. The site was difficult to navigate,
contained outdated information and lacked a strong visual appeal. The revamped site
would serve as:
A resource for current users and researchers to easily access information about
current and new products, activities and events in which the organization is involved.
A search tool to easily find the right product for the right customer.
Image Specialist sought a cost-effective solution. They wanted a well-organized
and visually interesting web site, showcasing their products. The right solution
also needed to seamlessly integrate
e-commerce and searching, while enabling their
staff to easily maintain the database of products themselves.
The Solution
Pulse Solutions developed an intuitive and appealing web site. First, our information
architects developed a site structure and layout to better organize information
for users. Next, our design team combined Image Specialist’s longstanding brand
with large, vibrant images, to retain brand-loyal members while attracting new members.
For the site’s framework, our web developers enabled Image Specialist to:
Utilize a relational database management system in the form of SQL Server 2005 to
save all of the site data realizing enormous potential both in terms of access speed
and ease of management.
We built a
CRM solution for Image Specialists to be better prepared to work with
International customers.
Image Specialists has varied products with multiple uses, each product can be used
with multiple cartridges that belong to several manufacturers. A custom built product
management system has helped them keep their customers updated on a weekly basis
and allows their staff to make changes to their product database quickly and easily
with minimal technical training.
A newsletter system adds to the functionality that Image Specialists required for
reaching thousands of companies that attend their trade shows.
A custom order processing engine completes the circle.
The Result
A powerful, attractive web site that is easy for both visitors and site administrators
to use.
Only a couple months after the site launch, online inquiries have nearly doubled
and they have seen an increasing growth in their sales over the years.
Not only has the website improved business the backend CRM system and Product Management
tools have made the business processes a lot more effective and efficient.
The order process is streamlined which means less time between receipt to delivery
making customers happier than ever !